Analytics is the basis for any successful digital marketing campaign. However, the data is only as powerful as its setup. Without the right integration and configuration, you risk basing strategic decisions on incomplete and inaccurate data. At Epic New Media, we ensure that your Google Analytics and Google Tag Manager account is correctly set up, so you can confidently measure performance and optimise for growth.
Our Approach
We configure Google Analytics for your goals, whether it’s lead generation or increasing sales and revenue from your e-commerce site.
Our integration and configuration services include:
- Account & property setup – making sure your Google Analytics and Google Tag Manager accounts are set up and deployed correctly.
- Tagging & tracking – create events and tags for key actions such as form submissions, phone calls, and e-commerce transactions.
- Cross-channel attribution – ensuring you can clearly see the impact of SEO, PPC, social, and email campaigns.
- Data accuracy checks – validating your setup to avoid misleading metrics or double counting.
Why It Matters
An accurate Google Analytics setup gives you answers to the questions that drive ROI:
- Which channels deliver the highest-value customers
- Which channel drives the most traffic?
- What campaigns generate the most conversions?
- How can we improve the customer journey to boost performance?
Configured properly, Google Analytics becomes a decision-making tool, not just a reporting platform.
Why Choose Epic?
We’re not here to overwhelm you with dashboards or vanity metrics. We focus on creating a setup that’s clear, reliable, and tailored to your business needs. Get in touch to discuss your next project or call us on 0800 464 0162.