What is Parasite SEO and Should You be Doing it?
Like many aspects of digital marketing, businesses constantly need to change things to boost their online presence. Google (and other search engine) algorithms change frequently, so your approach also needs to change. A strategy that’s gaining traction is parasite SEO. This method involves using high-authority third-party websites to publish your content. Essentially, you leverage their […]
Read MoreWhat is the Best Way to Report and Monitor SEO Results?
Digital marketing is, by its very nature, competitive. Anyone looking into SEO knows you’re competing against others who are all vying for the same thing. Tracking and reporting SEO results is imperative here. Monitoring key metrics like traffic, keyword rankings, conversions, behaviour metrics and page performance gives you valuable insights into what’s working and what […]
Read MoreWhat is a lead generation funnel and how can it benefit your business?
In business, particularly online business efforts, one term seems to echo louder than most: lead generation funnel. You’ve probably stumbled upon it in marketing discussions or seen it listed as a crucial strategy in articles (like this one!). But what exactly is this enigmatic funnel, and why does it hold such weight as a business […]
Read More5 Ways to Generate More Leads for Solicitors
Legal services have lots of competitors and so it’s important to ensure lead generation remains consistent. With digital channels dominating, the traditional methods of lead generation simply aren’t enough. This article will guide you through 5 key ways to raise your lead generation game and become more visible and credible in the eyes of potential […]
Read MoreHow to Track and Report PPC Results Effectively
In the fast-paced world of digital advertising, tracking the results of your PPC campaigns isn't just important – it's essential. Understanding which strategies are delivering results and which ones need adjustment can mean the difference between success and wasted resources. In this blog, we will show you the best practices for monitoring PPC results, from setting up conversion tracking to analyzing key performance metrics. Whether you're a seasoned marketer or just starting out, our insights will empower you to optimize your PPC efforts and achieve your business goals effectively.
Read MoreWhat are the most important Google ranking factors in 2024?
You see it all over X (formerly Twitter), the panic arising from a new Google algorithm update. The dip in traffic—sometimes off the scale—brings about panic to lots of website owners. What worked well a few months ago, simply might not work at all now. And if you’ve not refreshed your search engine optimisation (SEO) […]
Read MoreHow to improve your e-commerce conversion rate?
There is a lot of revenue to gain from e-commerce. This year, retail e-commerce sales are expected to exceed 6.3 trillion USD globally. If your conversion rate is strong, you can tap into these endless opportunities. Our guide will explain the nuts and bolts of how to improve your e-commerce conversion rate. Essentially, this key […]
Read MoreWhy is SEO so confusing?
When Search Engine Optimisation (SEO) first became a thing, it was much simpler than it is today. The first recorded use of the term dates back to 1997. By the start of the 2000s, it was being used much more. Interestingly, the term even predates Google. Nowadays, however, Search Engine Optimisation is much more complex—and […]
Read More5 reasons why your PPC account isn’t generating leads
Pay-per-click (PPC) is an effective channel for businesses wanting to generate leads and revenue. However, PPC isn’t as straightforward as one might expect. It’s easy for business owners to presume that it’s the answer to all of their marketing problems but many advertisers are left scratching their heads when leads aren’t generated as they expect. […]
Read MoreWhat are Long-Tail keywords and How to Use Them
Keyword selection and usage is a fundamental aspect of Search Engine Optimisation (SEO). Knowing how to choose and use the right keywords means you can attract the right audience and gain customers whatever your business. Long-tail keywords are crucial for on-page SEO; they enable a more nuanced and targeted approach to your content. Let’s take […]
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