What is E-E-A-T: what you need to know
When it comes to ranking well on Google, there’s more to it than keywords and backlinks. Google wants to serve its uses the best and most reliable content. Welcome E-E-A-T. Otherwise described as Experience, Expertise, Authoritativeness and Trustworthiness. This is a part of Google’s Search Quality Evaluator Guidelines. They help determine the value and credibility […]
Read MoreHow to rank in AI search results?
Though it has existed for much longer, for many people in the general population, AI arrived with ChatGPT in November 2022. And ever since, the interest and usage of AI platforms have witnessed remarkable growth. From image generators to generative AI, using artificial intelligence has become much more mainstream and there is a rise in […]
Read MoreHow much does SEO cost?
SEO, or search engine optimisation, is the practice of optimising content, webpages and websites so they rank higher in search engines like Bing and Google. SEO is used to improve a range of content like web pages, images, business listings, video media and more. Organic search on search engines like Google is where most people […]
Read MoreHow To Improve Your Lead Generation Conversion Rate
So, you have finally managed to bring people onto your website. Fantastic. But here is the thing: traffic is just half the battle. Where it really matters is in converting traffic into leads. It is all about conversion rates. And if that rate isn’t as high as it needs to be, you may be letting […]
Read MoreHow to Choose a Domain Name: What You Need to Know
Your domain name is more than just a web address. Whatever the nature of the domain, the name will be the first impression visitors get of your website. Having a well-chosen domain name brings several benefits; it can enhance your credibility and brand identity, and improve your search engine rankings. In the UK, we have […]
Read MoreWhat are the principles of good SEO?
Search Engine Optimisation (SEO) is important in managing and promoting a website. For beginners, understanding the principles of good SEO can seem daunting—but it doesn’t have to be. Here’s our guide on what good SEO looks like so you know what to focus on. We aim to give you a solid understanding of how you […]
Read MoreWhat is Parasite SEO and Should You be Doing it?
Like many aspects of digital marketing, businesses constantly need to change things to boost their online presence. Google (and other search engine) algorithms change frequently, so your approach also needs to change. A strategy that’s gaining traction is parasite SEO. This method involves using high-authority third-party websites to publish your content. Essentially, you leverage their […]
Read MoreWhat is the Best Way to Report and Monitor SEO Results?
Digital marketing is, by its very nature, competitive. Anyone looking into SEO knows you’re competing against others who are all vying for the same thing. Tracking and reporting SEO results is imperative here. Monitoring key metrics like traffic, keyword rankings, conversions, behaviour metrics and page performance gives you valuable insights into what’s working and what […]
Read MoreWhat is a lead generation funnel and how can it benefit your business?
In business, particularly online business efforts, one term seems to echo louder than most: lead generation funnel. You’ve probably stumbled upon it in marketing discussions or seen it listed as a crucial strategy in articles (like this one!). But what exactly is this enigmatic funnel, and why does it hold such weight as a business […]
Read More5 Ways to Generate More Leads for Solicitors
Legal services have lots of competitors and so it’s important to ensure lead generation remains consistent. With digital channels dominating, the traditional methods of lead generation simply aren’t enough. This article will guide you through 5 key ways to raise your lead generation game and become more visible and credible in the eyes of potential […]
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