Top tips for conversion rate optimisation
Marketing professionals often focus on getting traffic to the website, but in doing so they may be guilty of ignoring the interaction that they have from this point forward. Getting 1,000 people to visit a webpage is great if 250 of them are converted into customers, but more commonly traffic driving has the effect of […]
Read MoreThe Benefits of a Google Shopping Campaign
The chances are at some point, you have typed a specific product into the Google search behemoth and been presented with a Google Shopping Campaign of some sort or another. You know, the boxes and images at the top of the search window that look something similar to this?: But what exactly are they, and […]
Read More3 Simple Steps for E-commerce Stores to Generate More Revenue this Christmas
Christmas isn’t far away now, but it isn’t children who should be getting excited – online business owners should be, because they have the opportunity to double, treble or even quadruple their revenue during the holiday period. To give you an idea as to just how lucrative this year is, in Europe shoppers are set […]
Read MoreThe link between payment methods and conversion rates
When setting up your online store you will have had a myriad payment options to choose from – PayPal, Skrill, WorldPay, SagePay and Google Wallet are just a few, all allowing you to accept the major credit and debit cards like MasterCard, Maestro and Visa. You probably compared all the merchant fees, the user experience […]
Read MoreWhy is Magento the Best E-Commerce Platform?
E-commerce has become the norm for all sorts of businesses, and in many industries it is almost a necessity to have an online shop these days. Brands that do not have the facility to process transactions online are liable to fall behind their competitors, and they could be losing out on a lot of valued […]
Read MoreTips to Create a more Usable E-Commerce Website
When you consider that your rivals are no more than a click away, e-commerce is one of the most competitive online fields. Because your competition is no more than a click away your customer experience needs to be bang on to ensure that your customer doesn‘t look elsewhere for the product that you are selling […]
Read MoreTop Tip – Boost your E-Commerce Sales with Video
Did you know that 64% – 85% of consumers are more likely to purchase after watching a product video, or that consumers on average stay on a website 2 minutes longer when video is available? These are just two statistics out of thousands which say that video + e-commerce = sales. The application […]
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