The link between payment methods and conversion rates
When setting up your online store you will have had a myriad payment options to choose from – PayPal, Skrill, WorldPay, SagePay and Google Wallet are just a few, all allowing you to accept the major credit and debit cards like MasterCard, Maestro and Visa. You probably compared all the merchant fees, the user experience and interface and security and reliability features, but did you think about how the payment method you offer could affect your conversion rates?
There are all sorts of things that affect your conversion rate and payment method is one of them because making it easier for customers to pay you means they are more likely to complete the transaction than if your payment method is not up to scratch. Give them the choice to use whichever card they prefer and assure them that the process is easy and secure and there is less chance of losing people at the final stage.
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