3 social media practices that can help boost SEO
SEO and social media marketing are interconnected strategies. Both are inbound and organic strategies that aim to build an identity that’s appealing and attracts visitors naturally. Since your social media strategy will rely on a strong brand presence and high-quality content, you often find the efforts you spend on SEO can equally improve your social […]
Read MoreThe Global Rise of Snapchat
Snapchat is still something of a small-player in social networking for brands, but it is hugely popular among individuals. The photo messaging application was developed by two Stanford University students three years ago and allows users to take photos and videos and send them to a controlled list of recipients. These “snaps” are viewable for […]
Read MoreWhy You Should be Using LinkedIn in Your Marketing
If you’re involved in marketing at any level you will know the importance of utilising all the tools at your fingertips to get the right messages, to the right prospects, in the right ways and at the right time. You are probably using email marketing, social media accounts, and all sorts of content creation programmes. […]
Read MoreMarketing on Pinterest – How to do it Right
Pinterest remains something of a lesser-known social networking site, particularly among brands. Marketers have only recently begun to embrace the site for their communication needs, which inevitably means that there are some examples of how not to do Pinterest marketing, as well as some of how to do it right. A big part of Pinterest’s […]
Read MoreThe Best Big Brand Reactions to THAT Luis Suarez Bite
The sport of football is unrivalled in its ability to evoke passion and strong responses among fans and there is no greater advertising and marketing opportunity than the World Cup. Only a select group of big-name, and big-budget, firms can jump on the official sponsorship wagon and take advantage of the millions of viewers around […]
Read MoreEssential Tips for Live-Tweeting your Event
Live-tweeting seems like a simple enough thing to do, but doing it well requires a considerable amount of preparation. There are all sorts of things you must consider when tweeting about a conference, trade event or meeting, and it pays to think ahead about how you might approach the task. We have put together our […]
Read MoreThe Best Animated GIFs on Twitter so far from Brands
Now that it is happened it seems incredible that it didn’t happen sooner, but Twitter has finally made animated GIFs uploadable and shareable direct through its iOS and Android apps. Previously, users could upload GIFs via third-party apps, but the new functionality makes life easier for all who love these quirky, short animations. Appropriately, the Twitter support […]
Read MoreThe Low-Down on Facebook’s Website Custom Audiences
If you have a business website and you’re marketing your products and services on Facebook but aren’t making use of WCA (Website Custom Audiences), you’re missing a trick. With Facebook Website Custom Audiences, you can reach out well beyond your core Facebook fans because in its most basic form, Website Custom Audiences is a tool for marketers […]
Read MoreTips to Create Successful Facebook News Feed Ads
Facebook in itself is very straightforward to use and has become such an integral part of our everyday lives that we think nothing of navigating the site, even when timelines and profile layouts change. But for companies who want to use Facebook as part of their advertising strategy some careful planning is required in order […]
Read MoreWhat is IFTTT, anyway?
Are you using IFTTT? No? You’re behind the curve and we all know you need to stay ahead of it. IFTTTonly arrived at the end of 2010, so it is still a relatively new service. But users have taken to it in droves, since it saves a great deal of time and costs nothing. So what is […]
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