Case Study
260% Increase in Conversions from Organic Search
“Epic’s SEO expertise is evident – we’ve seen a remarkable improvement in our search engine rankings and a significant increase in organic traffic. Their adaptability and proactive approach to staying current with changes in both our profession and search engine algorithms is truly impressive.”
– Paul Crowley & Co Solicitors
Paul Crowley & Co Solicitors is an established Liverpool-based legal firm with over 25 years of experience. While they had some existing visibility in organic search, they were underperforming against key competitors and missing out on a significant volume of potential new cases.
The objective was clear: increase the number of qualified enquiries generated through organic search and create a sustainable pipeline of new business.
The Challenge
The legal sector is one of the most competitive landscapes in search, particularly in Liverpool, where multiple firms compete for high-intent, location-based keywords across practice areas such as conveyancing, family law, and housing disrepair.
Key challenges included:
- Highly competitive search terms made it difficult to achieve top positions for valuable keywords
- Low organic traffic levels, limiting the volume of inbound enquiries
- Under-optimised landing pages and content, reducing both visibility and conversion potential
- A lack of a scalable SEO strategy capable of generating consistent, repeatable leads
The Solution
We implemented a focused SEO strategy designed not just to increase visibility, but to convert that visibility into enquiries.
1. On-Page Optimisation & Keyword Targeting
We reworked key service pages to better align with how potential clients search:
- Refined title tags, H1s, and meta descriptions to improve relevance
- Targeted high-intent, location-based keywords across priority pages
- Strengthened internal linking to support crawlability and authority distribution
2. Content Enhancement & Expansion
We improved both the quality and depth of content across the site to better match user intent:
- Expanded core service pages
- Optimised content based on real search behaviour
- Improved page structure and clarity to enhance user experience
This ensured the site not only ranked better, but also converted more effectively.
3. Competitor & Opportunity Analysis
We analysed top-performing competitors to identify where the client was losing ground:
- Uncovered high-value keyword opportunities
- Uncovered high-value keyword opportunities
- Highlighted gaps in the client’s existing content and structure
This allowed us to prioritise activity that would have the greatest commercial impact.
Results
Our SEO strategy delivered substantial improvements across visibility, traffic, and conversions.
Consistent Lead Generation
- 40+ qualified enquiries per month from organic search
- A steady and reliable pipeline of new case opportunities
Strong ROI
- Organic search became a key driver of new business
#1 Position for High-Intent Keywords
The website achieved top positions for priority keywords, including:
- ‘Solicitors Liverpool’
- ‘Conveyancing Solicitors Liverpool’
- ‘Housing Disrepair Liverpool’
- ‘Family Law Solicitors Liverpool’
These keywords consistently generate high-quality enquiries due to their strong intent.