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Expert SEO Agency for Dentists

SEO (Search Optimisation) is an effective marketing channel for dental practice owners to grow their business.

There is great demand for highly profitable cosmetic dental treatments, such as composite bonding, Invisalign and dental implants, so it’s critical for dental practice websites to appear at the top of search results for these keywords in their local areas.

Dental SEO campaigns can achieve a great ROI due to the high cost of dental treatments compared to the cost of an SEO campaign.

Over 70% of website traffic comes from Organic Search and Paid Search for Dental websites so Search Engine Marketing can’t be neglected.

What is SEO for Dentists?

SEO for dentists is the process of optimising a dentist or dental practice website to increase its visibility in search engine results.

Improving a dental website’s visibility in search engines will lead to an increase in traffic and an increase in new patient enquiries.

Below is the process for SEO for Dentists:

Keyword Research – The process of identifying relevant keywords with good search volumes.

For dentists, these are typically the treatments that they deliver plus their geographical location, i.e. Teeth Whitening London.

The competitiveness of keywords is also a consideration as targeting less competitive keywords is likely to achieve quicker results.

Competitor Analysis – Identifying how competitors are attracting their website visitors can reveal opportunities.

On-site Optimisation – Optimising the website so it targets keywords effectively and ensuring that the website is technically sound.

Content – Creating high-quality engaging content that targets relevant keywords and helps convert visitors into enquiries.

Link Building – Improving the importance of the domain will improve rankings and drive traffic.

Local Listings – Optimising Google My Business will help to increase visibility for local searches.

Why is SEO Important for Dentists

SEO is an important marketing channel for most industries due to its potential to scale and ability to generate cost-effective recurring revenue.

However, it is particularly important for dentists due to the following reasons:

High Demand

There is a high demand for dentists and cosmetic dental treatments in each region.

Below are some examples of popular treatments and cosmetic dentistry regional keywords along with the number of monthly searches these keywords receive:

KeywordNumber of Monthly Searches
dentist bristol2,600
dentist leeds2,400
dentist birmingham2,100
dentist norwich2,100
dentist plymouth2,000
dentist glasgow1,800
dentist cardiff1,700
dentist sheffield1,700
dentist hull1,600
invisalign london1,300
composite bonding london800
dental implants london800
composite bonding glasgow700
cosmetic dentist london500
dental implants leeds500
invisalign birmingham500
invisalign leeds450
composite bonding belfast400
dental implants belfast400
invisalign glasgow400
composite bonding birmingham350
dental implants belfast400
invisalign glasgow400
composite bonding birmingham350
dental implants bristol250
cosmetic dentist newcastle200
cosmetic dentist leeds150

Strong ROI

The keywords that we highlighted above have strong intent as the people who are searching for them are far down the buying cycle.

They are educated on what type of treatment they want and they are searching for a local provider, so ranking highly for these keywords will grow a dental practice’s patient base.

Brand Awareness

Increasing your website’s visibility in search results leads to more brand awareness.

More potential patients will come into contact with your brand, which will develop your brand recognition and credibility. This will help your business to grow.

Leads to a Better Website

The process of optimising a dental website for SEO leads to a better website. SEO improves the following factors:

  • Site speed
  • Navigation
  • Usability
  • Content

All of these factors lead to a better website in general, which helps traffic generated from other channels, such as social media, email and direct.

Other Dentists Are Doing It

SEO isn’t a new marketing channel for Dentists and Dental Practices.

There are dental websites in each major location that are generating traffic and new patients from Organic Search, so dental websites that aren’t performing well for Organic Search are losing out on new patients and revenue.

What kind of results can you expect from SEO?

Below are the average click-through rates (the percentage of clicks) of the top 3 positions in search results for cosmetic and dental searches:

1st position – 39.6%
2nd position – 18.4%
3rd position – 10.1%

The sites that occupy the top 3 positions for keywords receive over 68% of traffic, which shows how important is it that dental websites appear in the top positions.

3.5% of visitors from Organic Search for Cosmetic and Dental websites convert into new customers on average.

Download our Conversion Benchmark Report for Cosmetic and Dental to discover more trends and stats.

A website that ranked in the 1st position for a keyword that receives 800 searches per month would expect to receive 316 visitors and generate 8 new patients per month.

This is just for one keyword alone. Dental websites can rank for thousands of keywords so the potential for growth is huge.

How Much Does SEO Cost?

There are typically two main ways to deliver SEO campaigns – by internal marketing teams or by an external SEO agency.

The costs can differ significantly as can delivery.

Existing internal marketing teams might not necessarily feature an experienced SEO specialist, which is required to achieve results, and salaries are required.

Whereas, external SEO agencies have experienced specialists and can deliver results for a fraction of the costs of an internal team.

Speak to Epic New Media today to arrange a free audit of your dental website.