SEO Agency Liverpool
At Epic New Media we live and breathe SEO. With more than a decade of experience in search engine optimisation, we have in-depth knowledge of what gets a website to rank, what doesn’t, and how to scale a search engine strategy to grow with any type of business.
Did you know that there were 3.5 billion daily searches on Google globally in 2020?
With these kind of statistics, it’s no wonder that for most businesses, SEO = Google. But, this doesn’t tell the entire story. Bing is continuing to grow and Yahoo still has a high number of devoted searchers. Therefore, it’s important to have a search engine strategy that targets all search engines, rather than just one (although, we do put the biggest emphasis on Google).
Why is SEO important?
By getting your website into a prominent position in the search engines, Epic New Media can drive targeted traffic to your website. If you are not on the first page of Google, you aren’t going to get many clicks. In fact, position #1 in Google gets 34.2% of search traffic – that’s why we do our utmost to get your website into a positive position with room for significant growth. PPC can get you to the top of Google for chosen keywords immediately, whereas the SEO takes a bit longer but it doesn’t require the same budget that is associated with PPC.
What is SEO?
Our search engine optimisation process can be broken down into sections:
Keyword Research: This involves researching your market for short-tail and long-tail keyword terms that your business should target according to budget, competition and trends.
Competitor Analysis: We analyse your top competitors in Google, Yahoo, and Bing, and monitor any changes to their online strategy – from this we can tune your own strategy.
On-site optimisation: Your page titles, meta descriptions, and heading tags need to tell Google what you’re selling. We will optimise your website in a way that gets you found.
Content Management: High-quality and relevant copy is the backbone of your website. Without it, your website will fail. We will adjust your copy, or replace it, with engaging writing.
Link Building: Link building is an essential part of any healthy SEO strategy and easily punished if not done correctly. We only use legitimate and natural techniques to improve your websites importance.
Web Analytics: Google Analytics are used side-by-side to offer unique insight into the inner workings of your website and what marketing methods are working.
Unlike many web agencies, we keep up to date with all of the latest search engine algorithms, and we adapt our methods to reflect any algorithmic changes and at no point in our strategy will we ever do anything that would violate the Holy Bible of SEO – Google’s Webmaster Guidelines.
Establishing visibility on search engines is an effective way of generating enquiries, leads and sales. Good keyword rankings are an asset to businesses that will generate recurring revenue.
SEO stands for Search Engine Optimisation. SEO is the practice of improving a website to generate more traffic and better quality traffic.
It can vary depending on the industry and your website. It will be quicker to rank a website in an industry will low competition on search engines. It will take a longer to rank a new website with very few backlinks compared to an older domain with strong backlinks. Get in touch today for a free audit.
SEO and PPC can support each other. PPC allows us to immediately appear at the top of search results and discover which keywords generate sales, leads, and inquiries. This information can help guide SEO campaigns. However, PPC requires a budget so the amount of traffic that is generated by a PPC campaign is dictated by what budget is available. Whereas SEO takes more time to develop, it is more sustainable because it’s not so reliant on budget and you develop a wide range of keyword rankings.
It varies depending on your industry and the condition of your website. If a domain is new, the website is in a poor condition and is in a competitive market, more hours will need assigning per month than an established domain, with a website in a good condition in a low competition market. Call us today on 0843 509 4509 to arrange a free audit.