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Search Engine Optimisation

E-commerce SEO Services

Dominate Search Results & Drive More Sales

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Why Epic New Media

We’ve specialised in generating traffic, sales and revenue from SEO for our clients since 2010.

We’ve specialised in driving sales via SEO for our E-commerce clients since 2010. Get in touch to discover how to supercharge your website sales.

We live and breathe SEO at Epic New Media. As the leading SEO agency in Liverpool for over a decade, we have a wealth of experience in using SEO to grow and transform businesses. We know how to scale search engine marketing to grow E-commerce businesses. We are proud of our results and how we’ve helped our clients grow.

Our team of search engine marketing specialists is passionately committed to delivering excellent SEO results and providing an outstanding professional service.

Book a Strategy Call
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Piers Lough profile picture
Piers Lough
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Since working with Epic New Media, our visibility in search has improved massively. Great team, easy to work with and the results speak for themselves.
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Leslie Priestley
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Epic’s SEO expertise is evident having witnessed a remarkable improvement in our search engine rankings and an increase in our organic traffic, their adaptability and proactive approach to staying current with changes in our profession and search engine algorithms are truly impressive.
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Rachel Bastow profile picture
Rachel Bastow
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Really pleased with the work Epic New Media have done for us on SEO. Easy to deal with, quick to respond, would happily recommend.
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Perx Support
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We've been working with EPIC New Media for over 2 years now. They have a proactive approach to managing our Google Ads account and provide us with honest recommendations. Our campaigns continue to generate a good and consistent source of leads and new business.
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MorecroftsSolicitors
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We have worked with Epic New Media for more than a decade and they have become extended members of our team. We specifically work with them on our SEO digital marketing. Their attention to detail, reliability and communication is excellent. They deliver specific, measurable results based on our business goals and give us detailed feedback in monthly reports. Their work on our SEO sees us continuously ranking where we need to be and they use good insight to put us ahead of the game.
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Dr Stephen Dodd
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Excellent agency and has done wonders for my search results. Craig knows everything about SEO and would recommend them.
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Jamie Hallitt
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A brilliant digital marketing agency in the heart of Liverpool who help us achieve epic results.
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James Harper profile picture
James Harper
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Epic managed our Google ads for several years and did a superb job, our traffic increased month on month and they were consistently forthcoming with new ideas and suggestions. We had a dedicated account manager who kept in close contact sending weekly reports to let us know how our website was performing. Everything they did was results-driven, which is exactly what you want as a business. They are a great bunch, I'm really happy with the work they did and would have no hesitation recommending them to others.
Our team
What We Do

E-commerce SEO Services Tailored to Your Business

Looking for an SEO agency that delivers real results? We help businesses increase organic traffic and leads through tailored strategies that focus on what matters – growth. Our E-commerce SEO specialists combine technical expertise, creative content, and data-led insights to help you rank higher and perform better across Google. Explore our range of SEO services to see how we can help your business grow.

How We Work

Our E-commerce SEO Approach

SEO is a long-term investment — but it should never feel like a black box. Here's how a typical Epic campaign unfolds across the first twelve months.

Months 1–3

Build Foundations

Research & Strategy

We analyse your current performance, competitors and market to identify the keyword opportunities most likely to drive quick, relevant traffic and early wins.

Technical & On-site Fixes

We perform a complete technical audit of the site and implement fixes.

Content & Landing Pages

We optimise your key landing pages and build fresh content assets.

OUTCOME

Rankings for lower-competition keywords begin trending up, laying the groundwork for scale.

Months 3–6

Content & Building Authority

Improving Content

We create content and refine your existing pages to target long-tail, high-intent keywords that deliver dependable growth in traffic.

Link Building

We build high-quality backlinks to increase your authority and trust.

Identifying Opportunities

We review performance data and analyse competitors to identify new keyword opportunities and quick wins to target further.

OUTCOME

Consistent growth in traffic and lead pipeline.

Months 6–12

Scale

Conversion-Focused Improvements

Conversion rate optimisation, deeper internal linking and landing-page tuning to improve the return per visit.

Regional Content

We expand into new regions to target more keywords and increase reach.

Ongoing Authority Building

We continue to acquire high-quality backlinks to support long-term growth.

OUTCOME

Ranking for more competitive keywords, and driving repeatable, compounding traffic and leads.

Ongoing

Measurement, Reporting & Strategy

Transparent monthly reporting keeps you in the loop on every metric that matters, while we continually identify new opportunities to grow and build authority.

The Case for E-commerce SEO

Why E-commerce SEO Is Important for Businesses

01

Almost 60% of Google searches end in a "zero-click" result

A strong SEO strategy — including featured snippets and AI Overviews — keeps you visible even when nobody clicks through to a competitor.

02

Organic search drives more than half of all trackable web traffic

For most businesses SEO is the single most cost-effective channel available, and the compounding returns only improve over time.

03

SEO builds trust that advertising can't buy

Ranking organically signals authority and credibility, delivering higher-converting visitors than paid clicks.

Proven Results

Case Studies

Real Liverpool businesses, real growth. Here are three of the results we're proudest of.

DMR
35% Increase in Transactions

DMR

While DMR enjoyed a strong brand reputation and consistent performance from paid campaigns in both search and social, they were missing out on organic search opportunities. The brand had limited visibility for non-branded search terms, meaning they were overly reliant on paid media during a period where competition in the luxury watch and jewellery space was intensifying.

Read the Full Case Study →
Speak to Craig

A 20-minute call could change your growth trajectory

Craig Tennant, our Online Marketing Manager, will review your site and walk you through exactly where the biggest SEO opportunities are — no obligation, no jargon.

Book a strategy call

SEO FAQs

In 2024, there were over 16 billion daily searches on Google globally. With so many people using search engines, ranking highly in search results and getting your products in front of your target audience is essential for you to grow your sales. SEO is a sustainable, cost-effective strategy that delivers long-term results. Ecommerce SEO can: • Increase traffic to your website • Improve visibility for your products • Boost brand recognition and build trust in your brand • Reduce dependency on paid channels • Increase sales and revenue

E-commerce SEO is the process of optimising your e-commerce website to improve its visibility in search engine results. It involves optimising product pages, category pages, and blogs to attract organic traffic and increase sales. Key aspects include keyword research, technical SEO, on-page optimisation, link building, and improving user experience.

To optimise an E-commerce website for search engines, follow these steps: Keyword Research – Identify high-intent keywords that potential customers are searching for. On-Page Optimisation – Optimise product titles, meta descriptions, URLs, and headings with relevant keywords. Technical SEO – Improve site speed, fix broken links, and implement structured data (schema markup). Content Strategy – Create high-quality blog posts, guides, and product descriptions to engage users and rank for long-tail keywords. Link Building – Earn high-quality backlinks to boost domain authority. Mobile & UX Optimisation – Ensure a fast, mobile-friendly, and user-friendly shopping experience.

Some of the best E-commerce platforms for SEO include: – Shopify – Great for beginners, but requires apps for advanced SEO. – WooCommerce (WordPress) – Highly flexible with full control over SEO settings. – Magento – Powerful but requires technical knowledge. – BigCommerce – Offers built-in SEO features with good scalability. – Wix eCommerce – Easy to use but less customizable for advanced SEO. Choosing the best platform depends on your needs, budget, and technical expertise. Read our blog on Which e-commerce platform is the best for SEO to find out more.

It varies depending on your industry and the condition of your website. If a domain is new, the website is in poor condition and it is in a competitive market, more hours will need assigning per month than an established domain with a website in good condition in a low-competition market. Call us today to arrange a free audit.

Turn visibility into revenue with Epic New Media

Over a decade of experience – We’ve been ranking E-commerce website since 2010 Results-driven strategies – Our focus is on delivering measurable results that will grow your business Transparent reporting – We provide clear, detailed SEO reports Bespoke SEO campaigns – We tailor our approach based on your business, goals and budget Get in touch. We will perform a free audit to analyse why your website is underperforming. We will also provide a transparent plan with timeframes and costs.