What is E-E-A-T: what you need to know
When it comes to ranking well on Google, there’s more to it than keywords and backlinks. Google wants to serve its uses the best and most reliable content. Welcome E-E-A-T. Otherwise described as Experience, Expertise, Authoritativeness and Trustworthiness. This is a part of Google’s Search Quality Evaluator Guidelines. They help determine the value and credibility […]
Read More5 reasons why SEO is important for your business
Search engine optimisation (SEO) involves optimizing online content or an entire website to improve search engine results page rankings. This is important for businesses because it allows them to reach more potential customers who are actively searching for products or services related to their business. By appearing higher in search engine rankings, businesses can increase […]
Read MoreWhat is Off-Page SEO?
Why is it important to have an Off-Page SEO strategy? When people think of SEO, they often consider it a website-based concern. In reality, a lot of the behind the scenes work in SEO actually happens ‘off-page’ – that is, outside of your own website. But what is off-page SEO? Search engines monitor off-page SEO […]
Read MoreA Guide to Conducting Keyword Research for SEO
Discovering what your target audiences are searching for is an essential part of any SEO marketing strategy. Conducting keyword research provides the opportunity to product relevant content and rank well for the search terms that your target audiences are using. We’ve pulled together a guide to help you with the basics of keyword research and […]
Read MoreThe Importance of Local SEO for Small Businesses
What is Local SEO? Local SEO, or ‘Local Search Engine Optimisation’, refers to the process of improving a website’s visibility in local search engine results. When users are searching for services in their area, they can enter the terms ‘near me’ to bring up small businesses within a smaller proximity. Between 2015 and 2017, Google […]
Read MoreWhy is Content Marketing Important for Growth?
Content marketing entails creating consistent, relevant, and valuable content for your audiences to engage with. This can be by using blog posts, images, or videos to inform and educate customers about your business. But why is content marketing an important approach to your SEO marketing strategy? We’ve came up with just a few reasons why […]
Read MoreThe 4 Main Areas of an Effective SEO Marketing Strategy
What is SEO Strategy? An SEO strategy (Search Engine Optimisation Strategy) is the process of planning and implementing key actions to improve a website’s search engine rankings and organic traffic. An SEO strategy should be planned by considering Google’s ranking factors, that influence how effective a website generates organic search results. But how many ranking […]
Read MoreTips on How to Write SEO Content That Ranks on Google
To see results, you need to create content for your website that Google wants to rank. Without a plan, you may be missing out on showcasing your business to potential customers that are looking to acquire your services. We’ve came up with three tips that we think can help you take your content to the […]
Read MoreSEO Audit Checklist
Below is our SEO Audit Checklist. Covering these basics will ensure that your website appears in Google’s search results and that your website is relevant for target keywords. Get in touch today for a free SEO audit and opportunity report.
Read MoreHow Coronavirus is Affecting Search Engine Marketing?
The Coronavirus pandemic has changed everyone’s day-to-day lives and it has put a squeeze on businesses. The outbreak has shifted consumer behaviour and greatly impacted operations of businesses across the world. We take a look at how the pandemic is affecting Search Engine Marketing. Drop in PPC Activity Businesses are understandably looking to reduce advertising […]
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