The 4 Main Areas of an Effective SEO Marketing Strategy
What is SEO Strategy?
An SEO strategy (Search Engine Optimisation Strategy) is the process of planning and implementing key actions to improve a website’s search engine rankings and organic traffic.
An SEO strategy should be planned by considering Google’s ranking factors, that influence how effective a website generates organic search results. But how many ranking factors are there? To help avoid overcomplicating your SEO strategy, we’ve covered four main areas that you should consider:
- Technical SEO
- On-Page SEO
- SEO Content
- Off-Page SEO
Technical SEO
Technical SEO refers to how well a website is being run behind the scenes, ultimately determining how well Google can read and explore your content. Google regularly crawls your website pages and index them, in order to recognise your content and any changes that you have made to your site. If it is unable to do so, it can hinder your keyword rankings and impact organic traffic to your site. Some other areas of technical SEO to consider are:
- Website speed
- Mobile-friendly
- Website hierarchy
On-Page SEO
Each individual page on your website should be optimised in order to rank well on search engines. It is also just as important that you have a well-structured site that has an organised content hierarchy, spread across a number of quality landing pages. This will not just improve your keyword rankings, but also improve how users interact with your site. Other areas worth considering for your On-Page SEO, include:
- Keyword research
- UX (User Experience)
- Call-to-Actions
- Optimised URLs
- Content optimisation
Content SEO
Content is arguably the most important component to your SEO strategy, as it provides users with all of the key information that they need to know about your business. Strategising the way that you present your content is influential on keyword rankings and how visible your business is to potential customers. Content can be split into three categories:
Service content
Service content is the type of content that presents to users what you do as a business, and where you are able to do it. This includes your catalogue of products, office locations or delivery options that are available for customers e.g. international delivery.
Credibility content
Credibility content focuses on why users should engage with your business, by using content such as case studies, client testimonials or product portfolios. These can be in the form of videos or images that provide evidence of previous work, or quotes from happy customers.
Marketing content
Marketing content provides insightful or expert information about your business and your industry. This can be by using case studies and portfolios, or general information about your industry through blog posts. Positioning yourself as an expert or specialist in your field can help gain the trust of potential customers and lead to conversions.
Off-Page SEO
Implementing a link building strategy is one of the most effective ways of building a website’s authority. Although the process of building links may be difficult, it is a crucial component to your SEO strategy. As well as receiving referrals from other websites, links help your content get recognised by Google and build stronger organic rankings.
SEO Specialist Services
Do you want to build your online presence but are unsure where to start? Contact Epic New Media, for specialist SEO services and online support. We provide a free website audit, where we are able to identify new opportunities for your site. Contact us by filling out a form or get in touch by calling us on 0800 464 0163.