PPC and SEO: The perfect partnership for a bootstrapped business?
With the rise of digital media, it’s never been easier or faster to start a business. In just a few clicks on a website, you can have a fully-fledged limited company up and running – but what then? In the age of the “bootstrap” business – i.e. those started with limited resources – it’s all […]
Read MoreWhat is PPC and who is it for?
Some businesses have heard of PPC, but regardless of whether you are here to learn more about it, or if you simply want to grow your business through marketing then you have come to the right place. PPC stands for Pay Per Click. This a type of internet marketing scheme where advertisers pay the owner […]
Read MorePPC vs. SEO: which is the best search marketing method for your website?
PPC and SEO are the two best options you have if you want to boost traffic through search engines. Though their end goal is the same, their approaches and techniques are different. So, as a business owner, you’re probably wondering which of the two will work best for your website. Let’s look at them both […]
Read MoreFive features that increase the CTR in PPC ads
Click-through rate (CTR) is the ratio of the number of actual clicks on a link to the total number of impressions. A high CTR is key to the success of pay-per-click (PPC) advertising. More clicks mean a high-quality score and better ad ranking. Ultimately, a high CTR increases the ad’s prominence, which boosts conversions. Here […]
Read MoreHow Google algorithm updates can affect SEO ranking
What is a Google algorithm update? Google updates its search and ranking algorithm hundreds of times every year. These are mostly minor tweaks to keep up with trends and maintain optimum user experience. However, occasionally a major core update is released; significantly affecting SEO ranking and search relevance of web content. On the 8th August […]
Read MoreBenefits of PPC advertising for small businesses
If you are just starting out in business, you are constantly looking for ways to expand your brand, reach new customers and of course, succeed in sales. PPC advertising is another way to achieve this. Perhaps you think that pay-per-click advertising is only beneficial to large businesses, well the good news is that PPC is […]
Read MoreCRO Tips – Easy ways to boost sales
Driving thousands of people to your website using good SEO and PPC is one thing, but when you get them where you need to convert them into customers too. A good conversion rate will hover between 2%-5% but it is possible to achieve much better rates than this. Just a 1% improvement in Conversion Rate […]
Read MoreTop tips for conversion rate optimisation
Marketing professionals often focus on getting traffic to the website, but in doing so they may be guilty of ignoring the interaction that they have from this point forward. Getting 1,000 people to visit a webpage is great if 250 of them are converted into customers, but more commonly traffic driving has the effect of […]
Read MoreThe importance of local SEO
If you are looking to improve your online visibility, locally focused SEO will give you a boost. Google is always working to improve the quality of its listings and thanks to the new Local Program the door is now open to great opportunities for local companies. Location data Many people are surprised by how much […]
Read MoreThe Benefits of a Google Shopping Campaign
The chances are at some point, you have typed a specific product into the Google search behemoth and been presented with a Google Shopping Campaign of some sort or another. You know, the boxes and images at the top of the search window that look something similar to this?: But what exactly are they, and […]
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