Benefits of PPC advertising for small businesses
If you are just starting out in business, you are constantly looking for ways to expand your brand, reach new customers and of course, succeed in sales. PPC advertising is another way to achieve this. Perhaps you think that pay-per-click advertising is only beneficial to large businesses, well the good news is that PPC is […]
Read MoreCRO Tips – Easy ways to boost sales
Driving thousands of people to your website using good SEO and PPC is one thing, but when you get them where you need to convert them into customers too. A good conversion rate will hover between 2%-5% but it is possible to achieve much better rates than this. Just a 1% improvement in Conversion Rate […]
Read MoreTop tips for conversion rate optimisation
Marketing professionals often focus on getting traffic to the website, but in doing so they may be guilty of ignoring the interaction that they have from this point forward. Getting 1,000 people to visit a webpage is great if 250 of them are converted into customers, but more commonly traffic driving has the effect of […]
Read MoreThe importance of local SEO
If you are looking to improve your online visibility, locally focused SEO will give you a boost. Google is always working to improve the quality of its listings and thanks to the new Local Program the door is now open to great opportunities for local companies. Location data Many people are surprised by how much […]
Read MoreThe Benefits of a Google Shopping Campaign
The chances are at some point, you have typed a specific product into the Google search behemoth and been presented with a Google Shopping Campaign of some sort or another. You know, the boxes and images at the top of the search window that look something similar to this?: But what exactly are they, and […]
Read MoreA guide to AdWords Quality Score
As important as it is to know about Google AdWords and how to use them within business, it’s equally as vital to understand the significance of Google AdWords Quality Score. Quality Score pretty much explains itself; it is Google’s method of rating the quality and the relevance of keywords which you are using for your website […]
Read MoreHow to improve your e-commerce PPC campaign
Being an e-commerce website can be difficult with the likes of Amazon and eBay potentially competing with you. PPC (Pay-Per-Click) is an effective and efficient way of generating sales and attracting new customers. But how can you boost your company’s e-commerce PPC campaign so that the business can reach its true potential? Here are our […]
Read MoreShould I be focusing on SEO AND PPC?
People used to say that pay-per-click was the short-term solution to traffic, while search engine optimisation was the long-term solution. Perhaps, people still do. But a shift in the type of devices people are using to search Google and changes in the way Google ranks sites these last few years has made a case for […]
Read MorePPC and SEO are best combined together
Pay-per-click and search engine optimisation are often thought of as two very different online strategies, which they are. But, many companies only go for one or the other, most usually because they see a greater potential ROI from one strategy. However while these two strategies are different, they actually compliment one other and are best […]
Read More5 Copywriting Tips for Better PPC Click-Through-Rates
“Content is king” remains a valid phrase whatever it is you are offering or selling online. In pay-per-click )PPC) advertising, where you have very limited space in which to entice browsers to your website, this is even more true. Writing a strong PPC ad with a restricted word count is tough – you need to get in […]
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