How to Generate More Leads Via Your Website
Most business owners realise that having an online presence and a website is crucial these days. However, simply having a website isn’t enough to generate leads and increase revenue. Successful business owners and marketers understand the important role their websites play in generating leads. This article will outline some key ways to generate leads from […]
Read MoreWhat are the best digital channels for B2B lead generation?
The marketing investment of a company is usually determined by its goals for financial growth. B2B marketing channels and strategies often differ in effectiveness according to individual industries. With the number of marketing options continually expanding, it’s easy to understand why B2B marketers can find themselves overwhelmed. In this article, we’ll unpack the best digital […]
Read MoreHow Coronavirus is Affecting Search Engine Marketing?
The Coronavirus pandemic has changed everyone’s day-to-day lives and it has put a squeeze on businesses. The outbreak has shifted consumer behaviour and greatly impacted operations of businesses across the world. We take a look at how the pandemic is affecting Search Engine Marketing. Drop in PPC Activity Businesses are understandably looking to reduce advertising […]
Read More5 Ways To Improve Your Conversion Rate
For marketers, conversions can be seen as a Holy Grail. In a sphere where return on investment is sometimes hard to track, conversions are the proof in the pudding that a campaign has hit its target audience. But how best to direct visitors on the path to becoming customers? In this blog, we take a […]
Read More5 Ways Live Chat Boosts On-site Conversion
It’s not uncommon now to visit a website and be greeted by a live chat window. There’s good reason – nearly 50% of online consumers have claimed that having their queries addressed whilst browsing and purchasing is one of the most important features a website can offer. A whopping 91% of those who tried live […]
Read MoreWhat is an SSL Certificate and Why Do You Need it?
An SSL certificate is essential for both your website and its security, and if you’re unsure what one is or how it could affect you – read on. SSL stands for Secure Sockets Layer and an SSL certificate creates a secure connection between a client and a server. The certificate uses two keys to encrypt […]
Read MoreWhat do Wilko and Quora share in common?
Budget hardware and homeware store Wilko and questions and answers platform Quora may at first glance be lightyears apart, but they do have one thing in common – their websites saw massive growth in search engine visibility through 2015, so much so that they came first and second place respectively in IndexWatch 2015. IndexWatch, created […]
Read MoreThe Top 10 website analytics tools for digital marketers!
This post will give a top ten rundown of some highly influential web analytics tools that all digital marketers should know about and be using. Google Analytics http://www.google.com/analytics/ Considered by most marketers to be the daddy of web analytics programmes. Google Analytics lets you drive deep into your website’s data to discover a range of metrics […]
Read MoreFive website design trends that shaped 2014 web design
Design trends will always come and go no matter what the arena, and when it comes to web design it is no different. The development of the world wide web over the past few years, not to mention the changes in how and where we access the internet, have had a massive impact on the […]
Read MoreEmail Marketing Essentials for 2014
For many firms email marketing has become the second sibling to social media marketing, but by neglecting this massive market they could be missing out on many opportunities. Email marketing should remain a key tactic in business marketing plans and can be an important part of building relationships and acquiring and retaining customers. Whether you […]
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