What is an SSL Certificate and Why Do You Need it?
An SSL certificate is essential for both your website and its security, and if you’re unsure what one is or how it could affect you – read on. SSL stands for Secure Sockets Layer and an SSL certificate creates a secure connection between a client and a server. The certificate uses two keys to encrypt […]
Read MoreWhat do Wilko and Quora share in common?
Budget hardware and homeware store Wilko and questions and answers platform Quora may at first glance be lightyears apart, but they do have one thing in common – their websites saw massive growth in search engine visibility through 2015, so much so that they came first and second place respectively in IndexWatch 2015. IndexWatch, created […]
Read MoreThe Top 10 website analytics tools for digital marketers!
This post will give a top ten rundown of some highly influential web analytics tools that all digital marketers should know about and be using. Google Analytics http://www.google.com/analytics/ Considered by most marketers to be the daddy of web analytics programmes. Google Analytics lets you drive deep into your website’s data to discover a range of metrics […]
Read MoreFive website design trends that shaped 2014 web design
Design trends will always come and go no matter what the arena, and when it comes to web design it is no different. The development of the world wide web over the past few years, not to mention the changes in how and where we access the internet, have had a massive impact on the […]
Read MoreEmail Marketing Essentials for 2014
For many firms email marketing has become the second sibling to social media marketing, but by neglecting this massive market they could be missing out on many opportunities. Email marketing should remain a key tactic in business marketing plans and can be an important part of building relationships and acquiring and retaining customers. Whether you […]
Read MoreHow Split Testing your CTA will Increase Conversions
A call to action (CTA) is an integral piece of any marketing strategy, whether you’re looking at landing pages, pop-up ads or email newsletters. This is the bit that is the final piece of the puzzle in persuading the visitor or reader to take the action you want, whether that is making a purchase or […]
Read MoreHow to Boost Remarketing Success
As a business owner or marketing head you don’t like to think that people are coming to your site but then leaving without making a purchase or even interacting with your brand. But Google itself has said that 97% of new visitors do not convert into customers the first time they arrive at your site, […]
Read MoreFive Emails from Brands that Inspire Marketing Automation
Triggered emails – communications that are sent based on a certain activity from a customer – can be a great way to deliver the right content at just the right time. These automated marketing efforts, such as asking a buyer to review a product they purchased the previous week, or reminding a browser that they […]
Read MoreDo You Make These Common E-Mail Marketing Mistakes?
Are you getting conversions with your email marketing campaigns? Do you get positive feedback from customers from your mail outs, or just a slow handclap? It could be that, over time, you have fallen into some classic email marketing bad habits, which can really dent the effectiveness of your campaigns. Do any of these mistakes […]
Read More10 Tips to Power your E-Mail Marketing
The sheer volume of marketing e-mails that the average person receives weekly means it is increasingly difficult for companies to be noticed. We have pulled together 10 great tips that could make your e-mail marketing messages stand out. 1. Use Your Website Your website is a key tool in your e-mail marketing arsenal so use it […]
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