How to Generate More Leads Via Your Website
Most business owners realise that having an online presence and a website is crucial these days. However, simply having a website isn’t enough to generate leads and increase revenue. Successful business owners and marketers understand the important role their websites play in generating leads. This article will outline some key ways to generate leads from your website – and a lot of it easier quicker and easier than you might think.
Why is lead generation important?
Any business that wants to stay competitive and grow needs to generate leads. When we talk about lead generation, we’re essentially talking about the process of identifying and attracting potential customers who are interested in your products or services. Generating regular leads helps you to build a strong customer base and increase your revenue.
Your company website plays a pivotal role in lead generation. For potential customers, it is often the first point of contact and so it is an essential tool for converting leads.
Ways to improve your website to generate more leads
There are lots of tactics and strategies that successful businesses use to optimise their website to generate more leads. From improving your calls to action to reviewing user journeys, our tips will help you create a website that is effective at and growing your business and getting the leads it needs.
Improve calls to action
Calls to action (CTAs) are an essential part of any website designed to generate leads. A CTA is a encourages users to take a specific action. This might be subscribing to a newsletter, filling out a form or making a purchase. The effectiveness of your CTAs can significantly impact the number of leads your website generates.
To improve your CTAs, you need to ensure that you’re using strong messages that sell your products or services effectively. Use action-oriented language and highlight the benefits of the product or service you’re offering. CTAs provide the ideal opportunity to demonstrate the potential return on investment or impact for the customer or client.
The placement of your CTAs is also important. Calls to action should be placed strategically through the website and landing pages to catch the user’s attention at the right time. Pay attention to the colour, shape and size of your CTAs to see which works best for your audience.
CTAs should also be clear and easy to use. If your forms aren’t easy to read or fill out, for example, you’re not going to get many people to complete them.
Improve conversion touchpoint
To improve lead generation on your website, it’s crucial to ensure that you have clear conversion touchpoints. Conversion touchpoints are the areas of your website where visitors can take action, such as filling out a form, calling a phone number or engaging with live chat.
One of the most important conversion touchpoints on your website is your contact form. Making sure this is clear and only requires essential information is important. Also, make sure it’s easy to find!
Another critical conversion touchpoint is your phone number, if your business is of the nature whereby customers prefer to speak over the phone. In such cases, ensure the number is easy to find. Also, consider using click-to-call functionality, so visitors can quickly call you with a single click.
Finally, depending on the size of your business and staffing, consider implementing live chat on your website. Live chat is a great way of engaging with visitors and answering their questions in real-time. This can help build trust and credibility with potential customers and can lead to more leads and conversions.
Review user journey
A user journey is the path a visitor takes on your website, from their initial landing to the point where they take the desired action. This is a critical aspect of lead generation; if visitors have a positive experience when they visit your website, they’re more likely to convert into a client or customer.
A website structure that is well-organised and easy to navigate will improve user journeys. Make sure you use clear headings and subheadings, along with a logical layout that guides visitors through your content.
It’s also important to have informative and engaging content that provides visitors with the information they need to make an informed decision. Using high-quality images and videos also enhances content and makes it more engaging.
Finally, consider what lead magnets you could use to encourage your website visitors to take the desired action. Examples of lead magnets include discount codes or free e-book downloads. Incentives like these encourage visitors to provide their contact information, which makes it easier to convert them into leads.
Optimising your website for lead generation isn’t something you only do once. To continue generating more leads via your website, it’s important to regularly review your website’s performance and understand which channels are driving traffic and conversions. By tracking your website’s performance, you can identify areas for improvement and adjust your strategy accordingly.
Looking at website traffic is essential in knowing how well your website is performing. For many people, this is the most important metric as it allows you to see how many visitors are coming to your site and where they are coming from. With this knowledge, you can identify which channels are bringing the most traffic to your site (search engines, social media or email marketing, for example).
Tracking the website conversion rate (the percentage of visitors who take a desired action like making a purchase or filling out a form) means you’ll also see which pages are the best lead generators and which are the worst. This helps you to find out which areas of your website you can improve.
Another metric to look at is the bounce rate. This is the percentage of visitors who leave your site having only viewed one page. When your bounce rate is high, this indicates that your visitors aren’t finding what they’re looking for and are having a poor user experience.
Optimise performance or test new channels
To generate more leads via your website, it’s important to continually optimise your performance and test new channels. Search engine optimisation (SEO) is one of the most effective ways to optimise your website’s performance. SEO involves ensuring your site’s content and structure rank highly in search engine results pages (SERPs). With good SEO and high rankings, more potential customers can find your site.
Other effective strategies include pay-per-click (PPC) advertising, which involves places ads on other websites or search engines, social media marketing and email marketing. The key is to experiment with different channels and see what works best four your business.
Generating leads through your website is crucial for the growth and success of your business. By implementing the strategies outlined in this article you can improve your website’s performance and generate more leads. Remember, tracking results and adjusting your strategy regularly is important too. With a well-optimised website and effective lead generation strategies in place, you’re sure to attract more potential customers and grow your business.
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