What’s actually changing in Search
Search has changed more in the last two years than it did in the decade before it. Not the fundamentals. The interface, the click economics, and the way visibility gets decided. Here’s what’s actually shifted, and what it means if you’re a UK business relying on being found. The results page stopped being a list […]
Read MoreZero-Click Search Is Rising. Here’s How You Can Still Win
You might have noticed it already. Your rankings are holding. In some cases, they might’ve improved, but traffic hasn’t followed in the same way. That’s not a tracking issue. Search has changed. More searches than ever are ending without a click. People are getting what they need directly from Google or AI search and AI […]
Read MoreWhy Does AI Traffic Convert 4.4x Better?
Search behaviour has shifted. People still use Google, but more and more are turning to AI tools to ask proper questions. Not just “Financial Adviser London”, but things like “who are the best Financial Advisers in London for law firms with proven results?” That difference is important. Because when someone searches like that, they usually […]
Read MoreHow To Get Recommended by ChatGPT
Search behaviour is changing. Around 37% of consumers now start their searches with AI tools instead of Google, and that number is rising. Prompts also tend to be much longer, around three times the length of a typical search query, showing that users are asking more detailed, specific questions. More importantly, traffic from these platforms […]
Read MoreLead Generation Techniques That Actually Work: 16 Ways to Generate More Leads in 2026
The same complaints keep coming from marketing managers and commercial leaders everywhere: we’re paying more for worse leads. Lead generation techniques in 2026 seem harder than they ever have been. More companies are competing for the same audiences. Especially so on paid channels. Then, when you add that most marketing strategies look identical, it’s no […]
Read MoreIs AI Replacing Google? What the Data Says About Search and LLMs
Over the past year, the narrative has been loud – AI is killing SEO. It makes for good headlines, but the data tells a more nuanced story. Search is not shrinking. In fact, Google is still growing. What is changing is how people discover information, how often they click, and how they move through the […]
Read MoreUpper Funnel vs Lower Funnel Marketing: What Each Stage Is Really Responsible For
If your marketing looks busy but results feel unpredictable, the problem is rarely effort or spend. More often, it’s the structure. Specifically, a blurred line between upper funnel and lower funnel marketing, and unrealistic expectations about what each stage should deliver. We see this a lot. Businesses expect awareness campaigns to generate leads. They expect […]
Read MoreWhy SaaS Companies Need Full Funnel Marketing
Marketing a SaaS business isn’t easy. It’s not like you’re selling a one-off product. SaaS means you’re building a recurring revenue model, managing subscriptions, and trying to keep churn low. On top of that, sales cycles can be long, and prospects need time and trust before they commit. How do you get it right? The […]
Read MoreHow is AI affecting SEO and how should you react?
More people are turning to AI tools like ChatGPT and other large language models (LLMs) instead of Google to answer their questions. That shift is already having a noticeable impact on website traffic. Even if your site appears in Google’s new AI Overviews, it doesn’t guarantee a click. For many publishers, these AI-generated summaries have […]
Read MoreWhat is E-E-A-T: what you need to know
When it comes to ranking well on Google, there’s more to it than keywords and backlinks. Google wants to serve its uses the best and most reliable content. Welcome E-E-A-T. Otherwise described as Experience, Expertise, Authoritativeness and Trustworthiness. This is a part of Google’s Search Quality Evaluator Guidelines. They help determine the value and credibility […]
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