What’s actually changing in Search

Search has changed more in the last two years than it did in the decade before it. Not the fundamentals. The interface, the click economics, and the way visibility gets decided. Here’s what’s actually shifted, and what it means if you’re a UK business relying on being found. The results page stopped being a list […]

Zero-Click Search Is Rising. Here’s How You Can Still Win

You might have noticed it already. Your rankings are holding. In some cases, they might’ve improved, but traffic hasn’t followed in the same way. That’s not a tracking issue. Search has changed. More searches than ever are ending without a click. People are getting what they need directly from Google or AI search and AI […]

Why Does AI Traffic Convert 4.4x Better?

Search behaviour has shifted. People still use Google, but more and more are turning to AI tools to ask proper questions. Not just “Financial Adviser London”, but things like “who are the best Financial Advisers in London for law firms with proven results?” That difference is important. Because when someone searches like that, they usually […]

How To Get Recommended by ChatGPT

Search behaviour is changing. Around 37% of consumers now start their searches with AI tools instead of Google, and that number is rising. Prompts also tend to be much longer, around three times the length of a typical search query, showing that users are asking more detailed, specific questions. More importantly, traffic from these platforms […]

Lead Generation Techniques That Actually Work: 16 Ways to Generate More Leads in 2026

The same complaints keep coming from marketing managers and commercial leaders everywhere: we’re paying more for worse leads. Lead generation techniques in 2026 seem harder than they ever have been. More companies are competing for the same audiences. Especially so on paid channels. Then, when you add that most marketing strategies look identical, it’s no […]

Is AI Replacing Google? What the Data Says About Search and LLMs

Over the past year, the narrative has been loud – AI is killing SEO. It makes for good headlines, but the data tells a more nuanced story. Search is not shrinking. In fact, Google is still growing. What is changing is how people discover information, how often they click, and how they move through the […]