What is Holistic SEO and why is it important to the success of your business?
SEO is the most important digital practice you can use to benefit your business in this day and age. The practice of Search Engine Optimisation (SEO) involves adapting your website content so that it performs better in online search engine results and, in turn, increases the number of visitors to your website. Whilst SEO is […]
Read MoreWhat is the difference between white hat SEO and black hat SEO?
When it comes to search engine optimisation (SEO), there are two types you’ll generally hear about: white hat and black hat. For those who aren’t website experts or who don’t know a lot about search engine optimisation, these two terms can be meaningless. Yet the difference between them can be vital for the success of […]
Read MoreWhat is conversion rate optimisation, and why does your business need it?
Driving traffic to websites is the primary function of the majority of online marketing these days. The ultimate goal is to convert that traffic to sales. Conversion rate optimisation is an essential part of the progress, but before you can implement it, you need to know what it is. So, what is conversion rate optimisation? […]
Read MoreWhy keyword stuffing is bad for your SEO
You’ve got a website and you know that to be found on search engines, you need to use certain keywords. So it makes sense that you want to put that keyword into as much copy as possible right? Wrong. In fact, overusing the same keyword (called keyword stuffing) can actually damage your SEO (search engine […]
Read More3 key SEO mistakes to avoid
When it comes to search engine optimisation, there are many potential mistakes and pitfalls which can harm its effectiveness. Understanding what others are doing wrong is key to preventing yourself from falling into those same traps. With that in mind, here are three all-too-common SEO mistakes businesses of all sizes still make. Bad internal link […]
Read MoreHow do you know if your SEO campaign is working?
There’s no shortage of help and advice when it comes to developing and implementing your SEO strategy. But your Search Engine Optimisation campaign will be of little use unless you understand what you hope to achieve and how to measure the metrics to tell you if you’re doing so or not. Here’s a brief overview […]
Read MoreThe three ways your customers are searching for your business
When it comes to introducing SEO to your business, and helping potential customers discover what you can offer, it can be difficult to know precisely what will be relevant to those looking for your services or products. A large part of Search Engine Optimisation is examining this behaviour, and putting yourself in your visitors’ shoes. […]
Read MoreWhat Google looks for with SEO
When it comes to SEO it might as well be called GO as when people are talking about search engines, they are really just talking about Google. The incredible company won the race to be the most used search engine a long time ago. Others may have improved, but Google is still the leader and […]
Read MoreUnderstanding the impact of SEO on your business
Search Engine Optimisation is now bigger than ever, having quickly developed and progressed in the last few years to become a key factor in any digital marketing campaign. And even as a term that’s used so regularly, many people are still unfamiliar with the true extent of that impact it can have on a company. […]
Read MoreEpic New Media Win Digital Company of the Year at COLBA 2014
Epic New Media are delighted to have won the Digital Company of the Year at the City of Liverpool Business Awards event held by Downtown Liverpool in Business at Sefton Park Palm House on Thursday 17th July 2014. Many thanks to everyone who voted for us. Read more about the awards and other winners at […]
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