What is Holistic SEO and why is it important to the success of your business?
SEO is the most important digital practice you can use to benefit your business in this day and age. The practice of Search Engine Optimisation (SEO) involves adapting your website content so that it performs better in online search engine results and, in turn, increases the number of visitors to your website. Whilst SEO is a great skill to master, it is also a very tricky one to get right: the rules change frequently and it takes a lot of time to understand how to tell if your efforts are even working.
What is Holistic SEO?
Holistic SEO is the form of SEO that involves basing all of your efforts around users and their experience with your site. User experience is so important, because whilst you can use PPC (pay-per-click) and SEO to gain visibility on your site, you can’t be successful without being a success in the eyes of your users.
What are the main elements of Holistic SEO Optimisation:
– Natural and easy to read content
– No keyword stuffing; it puts people off
– An easy to navigate site
– A well-designed layout that is enjoyable to use
– Obvious calls to action with accessible information
Why is Holistic SEO so important?
Search Engine Optimisation can have a real impact on your business. For this reason, you must look at your website as a whole and consider how a user may feel when they are presented with it. If you wish to truly grow your business, you have to be willing to put in the work to make it a success. The work involved includes a heavy amount of SEO, with a focus on Holistic SEO.
How can you get started?
Whilst there are many things you can do to get started, such as redesigning your site and rewriting your content to be more user-friendly, there are also many deeper levels that affect the way search engines view your site. For example, the things that you can’t see such as image names, descriptions and alt tags have an effect on the success of your site.
A great way to clearly see the usability of your site from a user’s perspective would be through user experience (UX) testing. This will help you gain insight into how your site works for the average user and potential customer. This way you can learn exactly what is successful about your website and what isn’t. You can then implement the changes on your own or with help from a professional SEO company.
To find out more, get in touch with us at Epic New Media and we will discuss your business and the goals you have for your website. We have a proven track record of improving businesses and can offer you an audit of your site that will help get you on your way to search engine success.
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