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How do you know if your SEO campaign is working?

There’s no shortage of help and advice when it comes to developing and implementing your SEO strategy. But your Search Engine Optimisation campaign will be of little use unless you understand what you hope to achieve and how to measure the metrics to tell you if you’re doing so or not.

Here’s a brief overview of how to tell if your SEO is working as intended.

Metrics matter

There are as many ways to measure SEO as there are strategies to improve its efficiency. The primary method most rely on is keyword rankings, which will give you an initial indication of what sort of traction your campaign is getting. Another metric is measuring inbound links, which will tell you if what you’re offering is worth linking to or not in the eyes of the internet.

Organic traffic, which means users who find your business naturally through searching for relatively general terms and happen upon you in the search results, will also help you know if your campaign is effective or not. Arguably the most obvious metric, however, would be to see if there’s any correlation between your SEO campaign and an increase in sales figures and overall traffic to your website.

Define your terms

Before you begin planning your Search Engine Optimisation campaign, it’s important to spend some time determining what you hope to achieve and the time frame in which you intend to do it. If you’re unfamiliar with SEO implementation, this is a part of the process where it helps to do some serious research or, better yet, reach out to a specialist for advice.

It’s unreasonable, for example, to expect massive results inside the first month. SEO campaigns can take a little time to seed, but once they get going the results can come thick and fast when properly implemented. It’s so easy to panic when you don’t see results instantly, so spend time beforehand understanding what a reasonable time frame to start seeing returns is.

Most importantly, contact a specialist for help if you want to achieve the best results.

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