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The three ways your customers are searching for your business

When it comes to introducing SEO to your business, and helping potential customers discover what you can offer, it can be difficult to know precisely what will be relevant to those looking for your services or products. A large part of Search Engine Optimisation is examining this behaviour, and putting yourself in your visitors’ shoes.

When it comes to searching for local businesses, brands and services, here are three things your customers are searching for, that are a must for great SEO:

1. Location, location, location

The first thing to account for when offering local services is to ensure your customers know where you are, and if you can help them, as quickly as possible. For many potential customers searching for local businesses, including the town, postcode or even street of what they’re looking for are a must for their search criteria – and therefore should be a must for your SEO.

2. Wheres, whats and whys

Anyone who has used a search engine to solve a problem knows how useful it is to ask direct questions, to get the best possible solutions or answers. Whether it’s the cost of a service, how long it takes or simply whether you offer a particular product, being able to answer the questions of potential customers not only provides visitors with the answers they need but also proves your knowledge and expertise on a subject.

3. Specific searching

Whether you sell a wide range of products or even just different colours or styles of the same niche item, getting specific with your SEO can go a long way with introducing customers who know exactly what they want, and how they want it. Precise searching is more popular than ever, so ensuring your SEO includes those specific names or titles can be the key to gaining more customers who are looking to purchase your products or services immediately.

Whether you’re looking to improve your SEO, gain more customers or make your website more accessible to those looking for what you sell, we can help. Specialising SEO, PPC and website design services in the Liverpool and Manchester area, at Epic New Media we have the skills to back up your brand knowledge. Contact us today to find out more.

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