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The Importance of Local SEO for Small Businesses

What is Local SEO?

Local SEO, or ‘Local Search Engine Optimisation’, refers to the process of improving a website’s visibility in local search engine results. When users are searching for services in their area, they can enter the terms ‘near me’ to bring up small businesses within a smaller proximity. Between 2015 and 2017, Google reported a 900% increase in searches that used these terms. This report creates an emphasis for small businesses to seek a route to market, through a localised marketing strategy.

Why is Local SEO Important for Small Businesses?

Reaches Customers Who Are Ready to Purchase.

Customers that are searching for services locally are likely to be ready to spend their money, and seek quick, convenient results from businesses in their area. If users were to maximise their search results, they are going to be more inclined to search through several websites to find what they are looking for. Making your business visible to customers that are ready to spend presents the opportunity to generate quick conversions.

Cost-Effective Marketing

Improving your visibility on local search engine results focuses on organic growth and avoids any large-scale spending on paid advertising. Despite being time consuming, improving visibility in local search engine results is a cost-effective method that provides longevity for small businesses.

Your Business is More Accessible

Creating business listings provides the opportunity to showcase your business details to consumers and create a link to your website. You can create a listing for your business through Google My Business, which can make your business appear on Google Maps and Google’s knowledge panel.

Tips on How to Improve Local SEO

List Your Business in Local Directories

By setting up local business listings on websites such as Yelp, Facebook and local newspaper directories, it is easier for Google to verify that your business details are legitimate, and your data is correct.

Set up a Google My Business Listing

Setting up a Google My Business allows you to feed your business details into Google Search and Google Maps. You are also able to interact with your customers easily, by responding to reviews and making quick updates to changing business opening hours and locations.

Conduct Local Keyword Research

Conducting local keyword research will be able to give you an insight into what local consumers are searching for. It’s important to gain an understanding in what customers are searching for, as ultimately that is how they will find your business. There are multiple ways you can target local keywords, such as in your headings or by creating regular blog posts.

Speak with a Local SEO Agency

If you are a small business and seek help with improving your Local SEO, then we are here to help.  Contact Epic New Media, for specialist SEO services and online support. We provide a free website audit, where we are able to identify new opportunities for your site. Contact us by filling out a form or get in touch by calling us on 0800 464 0163.

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