Tips on How to Write SEO Content That Ranks on Google
To see results, you need to create content for your website that Google wants to rank. Without a plan, you may be missing out on showcasing your business to potential customers that are looking to acquire your services. We’ve came up with three tips that we think can help you take your content to the next level and improve your on-page SEO.
Make Your Content Relevant
Think about the type of content that you’re creating for your users and consider whether your audience will find it relevant. For example, if you are a clothes retailer then people are more likely to be focused on looking at product pages with minimal text and images, as opposed to an informative blog post or video. Irrelevant types of content can be harmful as it can lead to less engagement and an increase in bounce rate.
The content on a site, such as videos or blog posts, can be formatted in various ways such as writing ‘how to’ guides, FAQs or lists. It’s worth considering what format is likely to be attractive to your audience and whether other companies are producing similar content.
To really sell your content to your audiences, you should try to keep your content relevant and up to date with the latest trends. Adjusting your content to keep up with the latest news and trends, such as Coronavirus or the most recent collection of mobile phones, is likely to make your content stand out from the rest and attract more traffic.
Be Thorough With Your Content
Use Common Subheadings
Most pages break up their main chunk of content into subtopics by using subheadings. Using subheadings with variations of keywords, that are in the title of the page, creates opportunities for more content and wider traction from search results. It’s beneficial to look at other sites who are producing similar content to yourselves and see what keywords they are targeting in their subheadings.
Create New Content by Keyword Rankings
When trying to decide what to post on your site, it’s good to look at subtopics by keyword rankings and see what other people are searching for. You can do this by using researching tools, which show what people are searching for that are similar to the keywords that you are trying to target. For example, when looking at the topic of ‘summer dresses’, using subheadings with added keywords to your target keyword, such as ‘petite summer dresses’ or ‘maxi summer dresses’, can improve the site’s keyword rankings and drive more traffic to the site.
Ensure Your Content is Clear
No matter how attractive your site may look on Google, if your site’s content is not clear and concise then users won’t want to interact with it. Using simply plain text or having content that doesn’t relate to your target audience is likely to put users off and push them towards competitor sites. Some ways to create clear content for users are:
- Use subheadings to break up subtopics
- Add images to provide visuals
- Write using language that is relevant and not too complicated/simple
- Use bullet points or numbered lists
Expert SEO Marketing Services
If you are looking to drive more traffic to your site and increase your business’ online presence, then contact Epic New Media for expert SEO marketing services and online support. We provide a free website audit, where we can identify new opportunities for your site. Contact us by filling out a form or get in touch by calling us on 0843 509 4509.
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