Reputation Management and How It Can Help Your Business

If you own any sort of business and sell products or services, it‘s highly likely that you will, or maybe already have, bumped into a disgruntled ex-employee or customer /…

On-site SEO – An Early Case Study Proving Its Effectiveness

People often largely underestimate the true power and effectiveness of some simple on-site optimisation when it comes to performing SEO for a client.   I have always understood and appreciated…

The Nofollow Attribute Explained

What is the nofollow attribute? The nofollow attribute provides a way for website owners to let search engines, most notably Google, know whether they should follow a link or pass…

Effective Inbound Marketing: 5 Steps [Infographic]

Inbound Marketing is a form of marketing which focuses on bringing people to your website when they‘re ready to buy. Things such as content creation, search marketing and social media…

12 Steps to Successful SEO Copywriting

Writing great content is hard enough without having to bare SEO in mind so as to benefit from better rankings in the search engines.   Fortunately, we have a great…

Understand SEO (a little) in 6 Questions

SEO, an acronym for Search Engine Optimisation, is one of those things that a lot of people simply can‘t get their heads around and maybe never will.   I thought…

How AdWords Bidding Works [Infographic]

6 Causes of a High Bounce Rate

One of the more frustrating and costly things for most websites is a high bounce rate. Bounce rate is a measurement based on the number of visitors that land on…

The History of Web Design [Infographic]

Web Design has changed dramatically since the creation of the web back in 1989 by Sir Timothy Berners-Lee and continues to change and advance at a crazy rate.   The…

Link Diversity – The Key to Success in Google

I started learning about SEO in 2005, and back then it was extremely easy to rank a website as Google‘s defence against SPAM, PageRank manipulation and link schemes was extremely…