5 WordPress Plugins to Increase Visitor Engagement
Content is not about you or your brand – it‘s about your visitors. It is your visitors who will discover, read, and share your content and it is your visitors…
Read MoreCan a Website be Penalised by Google for Slow Site Speed?
Speed is of the essence online in a variety of different ways. First impressions count on websites and social media pages. If you don’t get off to a good start,…
Read MoreWhat Does Facebook “Autofill” Mean For E-Commerce?
In a recent announcement, Facebook revealed that it had formed a partnership with e-commerce platform Ecwid. As a result, the 450,000 merchants of this online shopping solution can now take…
Read MoreHow To Write E-mails That Will Get Opened, Read, and Shared
We’ve all been there – opening up your email inbox only to be greeted with scores of irrelevant junk and unsuitable spam th a cat will inevitably be deleted and…
Read More3 Editorial Calendar Tools every Content Team Needs
If you have a company blog but you struggle to publish content consistently, you‘re not alone. One of the biggest challenges a business faces is producing enough content and this…
Read MoreHow Important is Authorship to Search Engine Rankings?
In 2011, Google announced authorship markup support, a way to connect authors with their content. In the months that followed this announcement, speculation and rumours started to spread across the…
Read MoreQuick Tips to Optimise your PPC Campaigns
The traditional mindset of implementing a paid search campaign begins with determining which keywords to target. As successful as this strategy can be, though, a more modern mindset is to…
Read MoreRich Snippets and Structured Data Explained
Search is on the brink of a major transformation and one of the biggest changes we are seeing right now involves the way we see search results. For example, have…
Read More4 Brands that are Rocking Micro-Video
Reading articles at the start of the new year about marketing trends revealed one thing – micro-video is supposed to be huge this year. In 2013, services like Vine and…
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half…
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