What Can Businesses Do About Negative Online Reviews?
Who remembers the Amy’s Baking Company viral? In case you missed this classic example of how not to handle negative online reviews, here’s a quick recap, and some great lessons we learned. Amy’s Baking Company Meltdown If you’re going to appear on a high visibility platform, such as Kitchen Nightmares, you really need to get […]
Read More3 Reasons your Business Should Invest in Quora
If you‘re looking to broaden your online visibility, Quora is a great place to invest some time. Quora is one of the most underrated and underused tools at the disposal of business owners. It is a Q&A community that is all about building authority in a specific area and building relationships by answering questions […]
Read MoreTips to Create a more Usable E-Commerce Website
When you consider that your rivals are no more than a click away, e-commerce is one of the most competitive online fields. Because your competition is no more than a click away your customer experience needs to be bang on to ensure that your customer doesn‘t look elsewhere for the product that you are selling […]
Read MoreTop Tip – Boost your E-Commerce Sales with Video
Did you know that 64% – 85% of consumers are more likely to purchase after watching a product video, or that consumers on average stay on a website 2 minutes longer when video is available? These are just two statistics out of thousands which say that video + e-commerce = sales. The application […]
Read MoreIs Pinterest worth the Investment?
You have likely been told that you need a Facebook page, Google+ page, Twitter profile, and countless other social media handles in order to attract as many potential customers as possible. Alongside the main names mentioned, Pinterest is another interesting social platform for businesses because it is a powerful visual discovery tool. It is different […]
Read More5 WordPress Plugins to Increase Visitor Engagement
Content is not about you or your brand – it‘s about your visitors. It is your visitors who will discover, read, and share your content and it is your visitors who will define your online direction. Many businesses don‘t understand this, and as a result they publish content that‘s lacklustre onto a website which doesn‘t […]
Read MoreCan a Website be Penalised by Google for Slow Site Speed?
Speed is of the essence online in a variety of different ways. First impressions count on websites and social media pages. If you don’t get off to a good start, there is little to no chance of impressing visitors, encouraging engagement or increasing conversions. Then there is the time it takes for your various […]
Read MoreWhat Does Facebook “Autofill” Mean For E-Commerce?
In a recent announcement, Facebook revealed that it had formed a partnership with e-commerce platform Ecwid. As a result, the 450,000 merchants of this online shopping solution can now take advantage of Autofill with Facebook, which allows customers to easily recall credit card, billing and shipping information on the social network. However, this isn’t […]
Read MoreHow To Write E-mails That Will Get Opened, Read, and Shared
We’ve all been there – opening up your email inbox only to be greeted with scores of irrelevant junk and unsuitable spam th a cat will inevitably be deleted and forgotten about forever. Even if you do end up clicking on a certain piece of correspondence, it might only be to find the unsubscribe link […]
Read More3 Editorial Calendar Tools every Content Team Needs
If you have a company blog but you struggle to publish content consistently, you‘re not alone. One of the biggest challenges a business faces is producing enough content and this challenge is toughened in markets where real-time information is most valuable and markets where in-depth content is needed to educate and engage an audience. […]
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