Top Tips for Outreach Success
Outreach strategies, or, to put it another way, reaching out to your targets and customers, are an essential part of SEO activity. With Google algorithm updates like Penguin and Panda changing the…
Read MoreThe Global Rise of Snapchat
Snapchat is still something of a small-player in social networking for brands, but it is hugely popular among individuals. The photo messaging application was developed by two Stanford University students…
Read MoreHow User-Generated Content Benefits Brands and Consumers
Of all the things the rise of social media has done, allowing users to voice their opinions to the wider world, and direct to the brands they interact with, is…
Read MoreWhy You Should be Using LinkedIn in Your Marketing
If you’re involved in marketing at any level you will know the importance of utilising all the tools at your fingertips to get the right messages, to the right prospects,…
Read MoreWhat’s the Difference Between an Algorithmic Penalty and Manual Penalty from Google?
Google regularly updates its search bot algorithms, and for the most part the details of these changes are not known. But what is known is the effect they have on…
Read MoreThe Importance of Following Your Google Quality Score in PPC
Quality Scores for individual keywords in your AdWords account can help you assess how your PPC efforts are performing. But to really get to the bottom of any issues that arise you…
Read More5 Must-Know Things about CRO (Conversion Rate Optimisation)
Conversion rate optimisation (CRO) is where a website or landing page is created with the main goal of creating conversions from the visitors that come to it. This means that…
Read MoreMarketing on Pinterest – How to do it Right
Pinterest remains something of a lesser-known social networking site, particularly among brands. Marketers have only recently begun to embrace the site for their communication needs, which inevitably means that there…
Read MoreHow Long Should a Blog Post Really Be?
For anyone involved in SEO, marketing or content creation, the question of how long a blog post should be is the industry equivalent of “how long is a piece of string?”…
Read MoreWhy is Magento the Best E-Commerce Platform?
E-commerce has become the norm for all sorts of businesses, and in many industries it is almost a necessity to have an online shop these days. Brands that do not…
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