Why is Magento the Best E-Commerce Platform?
E-commerce has become the norm for all sorts of businesses, and in many industries it is almost a necessity to have an online shop these days. Brands that do not have the facility to process transactions online are liable to fall behind their competitors, and they could be losing out on a lot of valued […]
Read MoreWorld Cup Content Marketing Tactics from Adidas that your Brand can Follow
Football aside, the 2014 FIFA World Cup was a lesson in marketing and advertising that all brands can learn from, no matter what their area of business or how small they are. Of course, only the really big players can be official sponsors of such a global event, but there are always options for others to benefit […]
Read MoreFive Awesome Interactive Infographics for your Inspiration
Infographics have become big business over the past few years. Far from a few nice-looking pictures, they are now beautiful things of digital illustration and can be a key tool in your online marketing arsenal. But now that anyone and everyone uses infographics it is becoming increasingly difficult to stand out from the crowd and […]
Read MoreCommon Pay-Per-Click Misconceptions that Companies Make
It’s a commonly used marketing tactic among most firms these days, but there are still many misconceptions and misunderstandings about Pay-Per-Click. Here are the most common ones and how you can avoid them. PPC steals organic (and free) traffic The uninitiated often voice this argument – “why spend money on PPC when organic listings are free?” But in […]
Read MoreWhat You Must Know About What Google is Looking For
Google has a very structured, albeit somewhat secretive, way of generating search results for given keywords and phrases. Websites that are considered to be the most relevant and useful appear at the top of the list, and those that are seen to be breaking the rules are penalized for doing so. A complex mathematical process […]
Read MoreThink like a Media Company and Nail Content Marketing
Content marketing remains something of a taboo because it has been used inappropriately on many occasions and has been known to backfire when done irresponsibly. But this does not mean you should avoid it – just do it in the right way. The use of content marketing is wide-ranging – it can encompass anything from […]
Read MoreHow to Boost Remarketing Success
As a business owner or marketing head you don’t like to think that people are coming to your site but then leaving without making a purchase or even interacting with your brand. But Google itself has said that 97% of new visitors do not convert into customers the first time they arrive at your site, […]
Read MoreThe Importance of Case Studies on your Website
Even though there are numerous types of content you can produce for marketing purposes, case studies are often overlooked. These days, content marketing usually consists of blog posts or feature articles while the odd infographic and video doesn’t go amiss either. But several brands and businesses disregard case studies as a promotional tool despite the […]
Read MoreEpic New Media Win Digital Company of the Year at COLBA 2014
Epic New Media are delighted to have won the Digital Company of the Year at the City of Liverpool Business Awards event held by Downtown Liverpool in Business at Sefton Park Palm House on Thursday 17th July 2014. Many thanks to everyone who voted for us. Read more about the awards and other winners at […]
Read MoreFive Emails from Brands that Inspire Marketing Automation
Triggered emails – communications that are sent based on a certain activity from a customer – can be a great way to deliver the right content at just the right time. These automated marketing efforts, such as asking a buyer to review a product they purchased the previous week, or reminding a browser that they […]
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