What Does Facebook “Autofill” Mean For E-Commerce?
In a recent announcement, Facebook revealed that it had formed a partnership with e-commerce platform Ecwid. As a result, the 450,000 merchants of this online shopping solution can now take advantage of Autofill with Facebook, which allows customers to easily recall credit card, billing and shipping information on the social network. However, this isn’t […]
Read MoreHow To Write E-mails That Will Get Opened, Read, and Shared
We’ve all been there – opening up your email inbox only to be greeted with scores of irrelevant junk and unsuitable spam th a cat will inevitably be deleted and forgotten about forever. Even if you do end up clicking on a certain piece of correspondence, it might only be to find the unsubscribe link […]
Read More3 Editorial Calendar Tools every Content Team Needs
If you have a company blog but you struggle to publish content consistently, you‘re not alone. One of the biggest challenges a business faces is producing enough content and this challenge is toughened in markets where real-time information is most valuable and markets where in-depth content is needed to educate and engage an audience. […]
Read MoreHow Important is Authorship to Search Engine Rankings?
In 2011, Google announced authorship markup support, a way to connect authors with their content. In the months that followed this announcement, speculation and rumours started to spread across the internet about the potential weight authorship could have on search engine rankings. In fact, some people swore that their rankings increased dramatically in 2011 thanks […]
Read MoreQuick Tips to Optimise your PPC Campaigns
The traditional mindset of implementing a paid search campaign begins with determining which keywords to target. As successful as this strategy can be, though, a more modern mindset is to begin with what targeted traffic will produce the most conversions. This means you will be capsizing your mindset – determining which keyword to target starts […]
Read MoreRich Snippets and Structured Data Explained
Search is on the brink of a major transformation and one of the biggest changes we are seeing right now involves the way we see search results. For example, have you ever noticed stars next to results? How about images? Google Plus profiles? Videos? For a long time, search results were nothing but a […]
Read More4 Brands that are Rocking Micro-Video
Reading articles at the start of the new year about marketing trends revealed one thing – micro-video is supposed to be huge this year. In 2013, services like Vine and Instagram Video grew exponentially and brands saw a unique opportunity to tap into a highly visual audience. By the end of 2013, most of the […]
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half of a web page, which can be seen without having to scroll down. In recent years, there has been a trend towards cramming as […]
Read MoreTips for SMEs to Manage their Online Reputation
The potential and power of the Internet can be incredibly far-reaching, especially when it comes to your brand’s reputation. It only takes one piece of negative press, an ill-advised social media status or a single unfavourable review to dramatically alter your online standing. However, it is possible to manage your online reputation even if you […]
Read MoreHow to Improve your Landing Page Conversion
From attracting visitors and capturing leads to enhancing search engine visibility and improving reputations, there are numerous benefits for having plenty of landing pages on your website. However, the ultimate goal is to increase conversions and generate sales. But if you’re not seeing positive or favourable results from your landing pages, then a little bit […]
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