How Important is Authorship to Search Engine Rankings?
In 2011, Google announced authorship markup support, a way to connect authors with their content. In the months that followed this announcement, speculation and rumours started to spread across the internet about the potential weight authorship could have on search engine rankings. In fact, some people swore that their rankings increased dramatically in 2011 thanks […]
Read MoreQuick Tips to Optimise your PPC Campaigns
The traditional mindset of implementing a paid search campaign begins with determining which keywords to target. As successful as this strategy can be, though, a more modern mindset is to begin with what targeted traffic will produce the most conversions. This means you will be capsizing your mindset – determining which keyword to target starts […]
Read MoreRich Snippets and Structured Data Explained
Search is on the brink of a major transformation and one of the biggest changes we are seeing right now involves the way we see search results. For example, have you ever noticed stars next to results? How about images? Google Plus profiles? Videos? For a long time, search results were nothing but a […]
Read More4 Brands that are Rocking Micro-Video
Reading articles at the start of the new year about marketing trends revealed one thing – micro-video is supposed to be huge this year. In 2013, services like Vine and Instagram Video grew exponentially and brands saw a unique opportunity to tap into a highly visual audience. By the end of 2013, most of the […]
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half of a web page, which can be seen without having to scroll down. In recent years, there has been a trend towards cramming as […]
Read MoreTips for SMEs to Manage their Online Reputation
The potential and power of the Internet can be incredibly far-reaching, especially when it comes to your brand’s reputation. It only takes one piece of negative press, an ill-advised social media status or a single unfavourable review to dramatically alter your online standing. However, it is possible to manage your online reputation even if you […]
Read MoreHow to Improve your Landing Page Conversion
From attracting visitors and capturing leads to enhancing search engine visibility and improving reputations, there are numerous benefits for having plenty of landing pages on your website. However, the ultimate goal is to increase conversions and generate sales. But if you’re not seeing positive or favourable results from your landing pages, then a little bit […]
Read More5 Essential Tips for Corporate Blogging
A study conducted by Hubspot in 2009 discovered that SMEs with a corporate blog received 55% more visitors or traffic to their sites than those that didn‘t, and that SMEs with a corporate blog also attained 97% more inbound links. Another study carried out by Hubspot in 2012 found that B2C companies that blog generate […]
Read More20 Content Marketing Statistics that’ll Rock your World
Content marketing is the process of creating and distributing content that brings value to and benefits the reader. The growth and interest in the content marketing industry has led to an uncountable number of online resources that help small, medium, large, and everything in-between businesses get the most out of their strategy. Sometimes, though, […]
Read MoreDoes your Brand need a Tumblr Page?
One of the most confusing concepts in the world for SMEs is Tumblr. Brands are told from the start of a web strategy that they need to blog and create content worth sharing, but Tumblr is rarely mentioned by the agency working for them or that brands head of marketing. The reason for this is […]
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