4 Brands that are Rocking Micro-Video
Reading articles at the start of the new year about marketing trends revealed one thing – micro-video is supposed to be huge this year. In 2013, services like Vine and Instagram Video grew exponentially and brands saw a unique opportunity to tap into a highly visual audience. By the end of 2013, most of the […]
Read MoreThe Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half of a web page, which can be seen without having to scroll down. In recent years, there has been a trend towards cramming as […]
Read MoreTips for SMEs to Manage their Online Reputation
The potential and power of the Internet can be incredibly far-reaching, especially when it comes to your brand’s reputation. It only takes one piece of negative press, an ill-advised social media status or a single unfavourable review to dramatically alter your online standing. However, it is possible to manage your online reputation even if you […]
Read MoreHow to Improve your Landing Page Conversion
From attracting visitors and capturing leads to enhancing search engine visibility and improving reputations, there are numerous benefits for having plenty of landing pages on your website. However, the ultimate goal is to increase conversions and generate sales. But if you’re not seeing positive or favourable results from your landing pages, then a little bit […]
Read More5 Essential Tips for Corporate Blogging
A study conducted by Hubspot in 2009 discovered that SMEs with a corporate blog received 55% more visitors or traffic to their sites than those that didn‘t, and that SMEs with a corporate blog also attained 97% more inbound links. Another study carried out by Hubspot in 2012 found that B2C companies that blog generate […]
Read More20 Content Marketing Statistics that’ll Rock your World
Content marketing is the process of creating and distributing content that brings value to and benefits the reader. The growth and interest in the content marketing industry has led to an uncountable number of online resources that help small, medium, large, and everything in-between businesses get the most out of their strategy. Sometimes, though, […]
Read MoreDoes your Brand need a Tumblr Page?
One of the most confusing concepts in the world for SMEs is Tumblr. Brands are told from the start of a web strategy that they need to blog and create content worth sharing, but Tumblr is rarely mentioned by the agency working for them or that brands head of marketing. The reason for this is […]
Read More5 WordPress Plugins to Optimise your Content Effectively
If you are a WordPress user, then your website likely uses a variety of different plugins to perform different functions. Whether you want to manage e-mail marketing from within your dashboard or make your website faster with a cache plugin, you can, plus much more. The beauty of WordPress is that it is open […]
Read More3 Powerful PPC Tips for 2014
2014 is now well under way, but you would be surprised just how many marketers haven‘t gotten around to streamlining their PPC (pay-per-click) campaigns yet. Many of the PPC tactics employed in 2013 will still work this year but there‘s set to be a push on certain types of strategy from small and large brands […]
Read MoreReputation Management and Google Suggest: Tips for Marketers
Have you ever begun to type a keyword into Google, only for the search engine to finish what you‘re looking for before you‘ve written it? That‘s Google Suggest working. Google Suggest (or Google auto complete, as it is sometimes called) is a neat feature which second guesses what you‘re looking for based on commonly searched […]
Read More