The Importance of Good Above-The-Fold Design
Although the term ‘above-the-fold’ originated in the newspaper industry, it is critically important for web designers and developers. This ever-present and popular phrase refers to content in the top half…
Read MoreTips for SMEs to Manage their Online Reputation
The potential and power of the Internet can be incredibly far-reaching, especially when it comes to your brand’s reputation. It only takes one piece of negative press, an ill-advised social…
Read MoreHow to Improve your Landing Page Conversion
From attracting visitors and capturing leads to enhancing search engine visibility and improving reputations, there are numerous benefits for having plenty of landing pages on your website. However, the ultimate…
Read More5 Essential Tips for Corporate Blogging
A study conducted by Hubspot in 2009 discovered that SMEs with a corporate blog received 55% more visitors or traffic to their sites than those that didn‘t, and that SMEs…
Read More20 Content Marketing Statistics that’ll Rock your World
Content marketing is the process of creating and distributing content that brings value to and benefits the reader. The growth and interest in the content marketing industry has led to…
Read MoreDoes your Brand need a Tumblr Page?
One of the most confusing concepts in the world for SMEs is Tumblr. Brands are told from the start of a web strategy that they need to blog and create…
Read More5 WordPress Plugins to Optimise your Content Effectively
If you are a WordPress user, then your website likely uses a variety of different plugins to perform different functions. Whether you want to manage e-mail marketing from within your…
Read More3 Powerful PPC Tips for 2014
2014 is now well under way, but you would be surprised just how many marketers haven‘t gotten around to streamlining their PPC (pay-per-click) campaigns yet. Many of the PPC tactics…
Read MoreReputation Management and Google Suggest: Tips for Marketers
Have you ever begun to type a keyword into Google, only for the search engine to finish what you‘re looking for before you‘ve written it? That‘s Google Suggest working. Google…
Read MoreHow to make your Website Faster
Website speed is directly linked to search engine performance and conversion performance. Slow loading websites alienate visitors and reduce engagement. A study carried out by KISSmetrics discovered that a…
Read More