What is ‘Near Me’ searching?
If you follow the latest search engine optimisation trends, you’ll know that local SEO has become increasingly popular in recent months. Indeed, all businesses can benefit from enhancing their search engine marketing with localised strategies. However, local SEO is about more than just advertising your products and services in a specific area or getting your […]
Read MoreWhat is position zero, and why does it matter?
‘Position zero’ refers to featured snippets found at the top of Google’s search results page. Technically, featured snippets are not the first organic results of a search query. The featured snippets block is above the first search result, and the ‘People also ask’ block, which is why people call the snippets ‘position zero’. About featured […]
Read MoreWhat is PPC and who is it for?
Some businesses have heard of PPC, but regardless of whether you are here to learn more about it, or if you simply want to grow your business through marketing then you have come to the right place. PPC stands for Pay Per Click. This a type of internet marketing scheme where advertisers pay the owner […]
Read MoreWhy is SEO so vital for your business?
As a business owner, you will have a basic understanding of key digital marketing methods. One important part of online marketing you may have come across is SEO. Standing for search engine optimisation, it is a part of marketing in the digital age that is very important. But exactly why is this? Helps to establish […]
Read MorePPC vs. SEO: which is the best search marketing method for your website?
PPC and SEO are the two best options you have if you want to boost traffic through search engines. Though their end goal is the same, their approaches and techniques are different. So, as a business owner, you’re probably wondering which of the two will work best for your website. Let’s look at them both […]
Read More3 Predictions on SEO’s Future
Although the basics of SEO will remain the same, it will have to adapt to the ever-changing environment. Businesses that want to stay relevant in the future must take note of how the changes will impact on their digital marketing strategies. Let’s look at three SEO predictions for the future. UX to play a more […]
Read MoreVoice search. Are you ready?
Once, a directory with an endless list of company addresses and phone numbers could easily rank #1 in Google. Now, the websites at the top are filled with high-quality interactive content. Times have changed. But the changes haven’t stopped yet. People want more from their search results. They want to engage with every website. They […]
Read MoreDon’t fall victim: protect your site against negative SEO
What is negative SEO Negative SEO is basically the reverse on regular search engine optimisation. It is a malicious black hat practice that uses SEO techniques to de-rank web pages from search results. These type of attacks are normally perpetrated by motivated hackers, online rivals, and business competitors. Negative SEO attacks are commonly deployed on […]
Read MoreA simple way to localise your SEO
Search Engine Optimisation isn’t just for global conglomerate business machines seeking to increase their presence thousands of miles from their base of operations. SEO is also for businesses with less physical reach and more of a captive audience; you just need to be a lot more specific than the faceless organisations pumping thousands into Google […]
Read MoreThree crucial tips for optimising videos
Video is quickly becoming the undisputed king of content. Audiences are more inclined to watch and engage with videos than with text and other forms of media. This is why videos have a 41% higher click-through rate CTR than plain text. They also have a higher conversion rate compared to textual elements; for instance, adding […]
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