Voice search. Are you ready?
Once, a directory with an endless list of company addresses and phone numbers could easily rank #1 in Google. Now, the websites at the top are filled with high-quality interactive content. Times have changed. But the changes haven’t stopped yet. People want more from their search results. They want to engage with every website. They […]
Read MoreDon’t fall victim: protect your site against negative SEO
What is negative SEO Negative SEO is basically the reverse on regular search engine optimisation. It is a malicious black hat practice that uses SEO techniques to de-rank web pages from search results. These type of attacks are normally perpetrated by motivated hackers, online rivals, and business competitors. Negative SEO attacks are commonly deployed on […]
Read MoreA simple way to localise your SEO
Search Engine Optimisation isn’t just for global conglomerate business machines seeking to increase their presence thousands of miles from their base of operations. SEO is also for businesses with less physical reach and more of a captive audience; you just need to be a lot more specific than the faceless organisations pumping thousands into Google […]
Read MoreThree crucial tips for optimising videos
Video is quickly becoming the undisputed king of content. Audiences are more inclined to watch and engage with videos than with text and other forms of media. This is why videos have a 41% higher click-through rate CTR than plain text. They also have a higher conversion rate compared to textual elements; for instance, adding […]
Read MoreThree web design attributes that affect SEO
Search engine optimisation usually comes after the website has been developed. However, what you may not realise is that SEO needs to be built into the web development process from the very start. In addition to other SEO techniques, the website itself has to be SEO-friendly. Here are three web design characteristics that have a […]
Read MoreTop 4 technical SEO tips to grow website traffic
Your website could be pretty and your content may be great, but without technical SEO, you’re missing out on a huge chunk of traffic that you just can’t afford to lose. So what exactly is technical search engine optimisation and how can you do it? Technical SEO is all about the website improvements and server […]
Read MoreWhy SEO is key to the success of comparison websites
A web infrastructure that is SEO optimised, solid and search-engine friendly is key to the success of any business, and this includes comparison websites as well. Customers look for products and services on the internet to buy, and the rapid use of smartphones has made it even more convenient for customers. This ought to be […]
Read More5 top tips to improve conversion rate optimisation
Having a website with strong Search Engine Optimisation means your business can be found easily. But making sure customers buy and book is key to your business growing. Read some of our top tips below to improve your website’s conversion rate. 1. Bounce rate Google Analytics has a statistic called ‘bounce rate’ which indicates how […]
Read MoreWhite hat SEO: 3 tips to make it work
As a business owner, you may have heard about something called White Hat SEO. If you are not an SEO expert though, you may not be sure exactly what it is. In simple terms, it refers to the various ethical SEO techniques you could employ when trying to rank higher up in the search engine […]
Read MoreCommon SEO practices that hinder rather than help
Regardless of how technologically savvy you are, anyone who manages a website will be aware of the importance of SEO, or Search Engine Optimisation. This is an incredibly effective way of bringing more customers to your website. By using the correct combination of keywords, descriptions and meta-titles, you can help search engine algorithms associate your […]
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