The client are a global leader in developing and manufacturing high-performance scientific cameras, microscopy systems and spectrographs. They attract a high-level of traffic from Organic Search, but this traffic mainly went to blog posts and wasn’t resulting in leads, so we are tasked with increasing traffic and leads for pages that are key to their commercial growth.
Solution
- Resolved keyword cannibalisation
- Improved the user journey to guide visitors to key landing pages
- Optimise landing pages
- Performed a technical audit and carried out fixes
Results
41% Increase in Leads
Driving more traffic to key commercial pages led to an increase in leads
1st for Priority Keywords
Ranking in the top 3 positions for competitive high-intent keywords such as "SCMOS Camera", "EMCCD Camera" and "EMCCD Detector"
Traffic to Key Pages Up 20%
We increased traffic from Organic Search for key commercial pages
With a focused SEO strategy that resolved keyword cannibalisation, strengthened internal linking, and optimised content, we acheived a 41% increase in leads and an 18% increase in traffic for key commercial pages. Our work also secured first-position rankings for high-value keywords.
Our targeted SEO strategy successfully turned traffic into measureable growth in a highly specialised market.