Accurate Data. Smarter Decisions
Google Analytics is only as powerful as its setup. Without the right integration and configuration, you risk basing business decisions on incomplete—or worse, inaccurate—data. At Epic, we ensure your Google Analytics is set up correctly from day one, so you can confidently measure performance and optimise for growth.
Our Approach
Every business is different, which is why we don’t just install tracking code and leave it there. We configure Google Analytics around your goals, your campaigns, and your customer journey.
Our integration and configuration services include:
- Account & property setup – making sure your Google Analytics account is structured for accuracy and scalability.
- Tagging & tracking – implementing tags for key actions such as form submissions, phone calls, and e-commerce transactions.
- Event & goal configuration – aligning measurement with your business objectives so you’re tracking what really matters.
- Cross-channel attribution – ensuring you can clearly see the impact of SEO, PPC, social, and email campaigns.
- Data accuracy checks – validating your setup to avoid misleading metrics or double counting.
Why It Matters
An accurate Google Analytics setup gives you answers to the questions that drive ROI:
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Which channels deliver the highest-value customers?
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Where do users drop off in the funnel?
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What campaigns generate the most conversions?
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How can we improve the customer journey to boost performance?
Configured properly, Analytics becomes a decision-making tool, not just a reporting platform.
Why Choose Epic?
We’re not here to overwhelm you with dashboards or vanity metrics. We focus on creating a setup that’s clear, reliable, and tailored to your business needs.
With Epic, you’ll get:
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Specialist expertise in Google Analytics integration and configuration
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A tailored setup designed around your goals and marketing activity
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Transparent reporting that cuts through the noise
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Actionable insights you can use to improve performance immediately
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