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Analytics is the basis for any successful digital marketing campaign. However, the data is only as powerful as its setup. Without the right integration and configuration, you risk basing strategic decisions on incomplete and inaccurate data.
At Epic New Media, we ensure that your Google Analytics and Google Tag Manager account is correctly set up, so you can confidently measure performance and optimise for growth.
We’re not here to overwhelm you with dashboards or vanity metrics. We focus on creating a setup that’s clear, reliable, and tailored to your business needs. Get in touch to discuss your next project or call us on 0800 464 0163.
Our Approach
We configure Google Analytics for your goals, whether it’s lead generation or increasing sales and revenue from your e-commerce site.
Our integration and configuration services include:
- Account & property setup – making sure your Google Analytics and Google Tag Manager accounts are set up and deployed correctly.
- Tagging & tracking – create events and tags for key actions such as form submissions, phone calls, and e-commerce transactions.
- Cross-channel attribution – ensuring you can clearly see the impact of SEO, PPC, social, and email campaigns.
- Data accuracy checks – validating your setup to avoid misleading metrics or double-counting.
Why It Matters
An accurate Google Analytics setup gives you answers to the questions that drive ROI:
- Which channels deliver the highest-value customers
- Which channel drives the most traffic?
- What campaigns generate the most conversions?
- How can we improve the customer journey to boost performance?
Configured properly, Google Analytics becomes a decision-making tool, not just a reporting platform.
Why Choose Epic?
We’re not here to overwhelm you with dashboards or vanity metrics. We focus on creating a setup that’s clear, reliable, and tailored to your business needs.
Get in touch to discuss your next project or call us on 0800 464 0163.
FAQs
Analytics implementation and configuration is the process of setting up your tracking properly so you can confidently measure what’s happening on your website. That includes installing the right tracking tools, configuring key events and conversions, and ensuring your data is accurate and useful for decision-making.
In short: it’s how you turn your website into a measurable marketing channel, not a black box.
We work with the most widely used analytics and reporting platforms, including:
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Google Analytics 4 (GA4)
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Google Tag Manager (GTM)
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Google Looker Studio for dashboards and reporting
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Google Ads conversion tracking and attribution setup
If your business also uses tools like Meta Pixel, LinkedIn Insight Tag, or CRM tracking integrations, we can support those too as part of a joined-up measurement approach.
Yes, we can set up GA4 from scratch and ensure it’s tracking the actions that matter most to your business.
That typically includes:
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Installing GA4 correctly (via GTM or directly, depending on your setup)
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Setting up key events and conversions such as form submissions, phone clicks, purchases, or lead enquiries
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Configuring tracking so it’s consistent across key pages and user journeys
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Making sure the data is clean, reliable, and ready for reporting
This gives you a strong foundation for SEO, PPC, paid social, and full-funnel performance tracking.
Yes, this is one of the most common reasons businesses come to us.
If your tracking is missing conversions, double-counting data, reporting unusual spikes, or simply not matching what’s happening in reality, we can audit your setup and correct the issues. That might include fixing tagging errors, improving event setup, resolving attribution problems, and removing duplicate or conflicting tracking code.
The goal is simple: accurate data you can trust — so you can make better marketing decisions with confidence.
