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Stay ahead of the curve with Generative Engine Optimisation from Epic New Media. We help brands appear in AI-generated search results and LLMs like ChatGPT, Claude, Perplexity, and Microsoft Copilot.
As search behaviour evolves, more users are turning to AI tools for answers, recommendations, and research. GEO ensures your brand is visible in these conversations by strengthening the authority, structure, and clarity of your content so that AI platforms can discover, understand, and reference it.
Generative Engine Optimisation: The Future of Search Visibility
- Appear in AI-generated summaries and answers.
- Optimise for Google’s AI Overviews.
- Get mentioned in ChatGPT, Perplexity, Claude, Microsoft Copilot, and other LLM-powered interfaces.
- Create authoritative content that AI systems can trust and cite.
- Future-proof your organic strategy for an AI-first search world.
What is Generative Engine Optimisation (GEO)?
Generative engine optimisation (GEO) is the evolution of SEO. Generative Engine Optimisation (GEO) is the process of optimising your website and brand presence so that AI search engines and large language models (LLMs) can discover, understand and reference your content.
Search behaviour is evolving. People are no longer rely solely on Google when researching products or services. Many start their research with ChatGPT, Perplexity or Copilot.
If your brand isn’t being cited by these platforms, you risk being invisible in target audience’s search journeys.
While SEO focuses on keyword rankings, GEO focuses on becoming a trusted source that AI systems reference when generating answers.
AI is here. Epic New Media can create a bespoke strategy for your business that will help you grow.
Why GEO is Important for Businesses
AI Search is Changing How People Discover Brands
User behaviour has changed. Around 37% of consumers now say they begin searches with AI tools instead of traditional search engines, meaning brands need visibility across more platforms than ever before.
60% of searches now end without a click to an external website. This means that fewer people are visiting websites and more people are staying within platforms. You need to be a part of conversations your audience are having with LLMs.
LLM Traffic Converts Better Than Traditional Search
Traffic LLMs convert 4.4x higher than traffic from Organic Search. This traffic is already qualified before they’ve come to your site. This audience has asked the LLMs questions relating to what they are looking in a supplier or product, so, if the LLM recommends you, this audience lands when it lands on your site is already warm.
Your Brand Needs to Be a Trust Source for AI
In an AI-driven search environment, visibility isn’t guaranteed; you must earn it. GEO ensures your brand:
- Is positioned as a trusted source in generative search
- Ranks for real user questions, not just keywords
- Appears in zero-click search experiences, AI chat summaries, and smart snippets
- Drives organic traffic and brand authority, even when search journeys don’t end with a click
Beyond increasing your visibility on LLMs, GEO will improve your brand authority and your site’s user experience.
Our Generative Engine Optimisation Services
GEO Audit and Visibility Analysis
The first step is to perform an audit to understand what improvements are required. We also identify where and how your brand appears in emerging search formats, including Google’s AI Overviews and AI-powered answer boxes, then develop strategies to increase your visibility.Content & Entity Optimisation
We optimise your content to speak the language of LLMs; structured, factual, clear, and aligned with the topics AI systems trust.AI-Ready Content Creation
We create and optimise helpful, human-first content that can be cited or surfaced by AI engines. Our approach balances clarity, credibility, and topical authority, designed to be picked up by both humans and machines.E-E-A-T & Brand Authority Building
We strengthen your site’s signals of Experience, Expertise, Authoritativeness, and Trustworthiness; critical factors in being surfaced by AI search systems. Digital PR and link building will provide AI with plenty of data they can use when researching about your business and products/services.Integration with Full-Funnel Strategy
GEO is not a silo. We integrate it with your wider SEO, content, and paid strategy to maximise visibility and performance across the full customer journey.How Does Generative Engine Optimisation (GEO) Work with SEO?
GEO without SEO leaves opportunities on the table. SEO is the foundation of GEO. The process of optimising a website for Organic Search involves:
- Creating a website that can be easily crawled and access
- Improving the usability
- Building authority
- Creating quality content
- Developing relevancy for a niche
A website without good SEO, is likely to struggle to perform in LLMs. SEO is the first step.
GEO is adding more layers of trust and authority and developing content further.
GEO isn’t replacing SEO. Both need to be a part of any business that wants to grow.
Why Work with Epic New Media for GEO?
We were founded in 2010 as a data-driven digital marketing agency, so we have been at the forefront of digital services and changes, and have adapted our approach to generate leads and sales for clients throughout this period. We are leading the way for GEO and recognise how it’s changing digital marketing.
Ready to Be Found by AI?
Traffic LLMs convert 4.4x higher than traffic from Organic Search. This traffic is already qualified before they’ve come to your site. This audience has asked the LLMs questions relating to what they are looking in a supplier or product, so, if the LLM recommends you, this audience lands when it lands on your site is already warm.
Generative engines are rewriting the rules of search. Epic New Media can help you write your brand into the answers.
Book a free consultation today and find out how Generative Engine Optimisation can drive future-facing growth for your business.
Generative Engine Optimisation (GEO) FAQs
Generative Engine Optimisation (GEO) is the process of improving your brand’s visibility in AI-powered search results and conversational tools like ChatGPT, Google’s AI Overviews, Perplexity, and Microsoft Copilot.
Instead of only focusing on ranking in traditional search listings, GEO helps your content become the kind of trusted source that AI engines pull from when they generate summaries, recommendations, and direct answers to real user questions.
Traditional SEO focuses on ranking your website in search engines based on keywords, links, and on-page optimisation with the goal of earning traffic through clicks.
Generative Engine Optimisation focuses on how AI systems understand, trust, and reuse your content when generating answers. GEO still relies on strong SEO fundamentals, but it puts more emphasis on things like topical authority, clear structure, entity coverage, and trust signals because generative engines don’t just rank pages, they summarise and recommend sources.
It depends on your starting point, your industry, and how competitive your search landscape is, but most businesses begin seeing early signs of improvement within 4–12 weeks.
That might include stronger visibility in AI-driven SERP features, better performance on question-based searches, and improvements in content clarity and authority signals. More meaningful gains, like consistent mentions and stronger presence across AI-generated results. Typically build over 3–6 months, just like traditional SEO.
GEO isn’t replacing traditional SEO - it’s an evolution of SEO. SEO helps you earn visibility, traffic, and rankings. GEO ensures that same content is also positioned to be surfaced in AI-generated results, answer engines, and conversational search. When combined, you’re covering both types of search behaviour: traditional clicks and AI-generated discovery.
Tracking GEO performance looks a bit different from traditional SEO, because AI visibility doesn’t always produce a direct click or an obvious “ranking position.”
That said, you can measure progress through a mix of visibility and performance signals, such as:
- Increases in impressions and visibility for question-based searches
- Growth in non-branded and branded search demand over time
- Improvements in featured snippets, AI Overviews, and SERP feature coverage
- Content performance trends in Google Search Console
- Monitoring for brand mentions across AI-generated responses and tools
