A dental practice based near Manchester who were looking to grow by expanding their reach in the Greater Manchester area. They struggled to generate inbound enquiries from Organic Search after launching their website. Local competitors were outranking them and generating more traffic via Organic Search as they have been active with their SEO for several years. They were eager to increase their market share against strong competition.
Solution
- Technical audit and fixes
- Competitor content gap analysis
- Optimise landing pages
- Create new landing pages and blogs
- Continual improvement of the domain rating/domain authority
Results
Traffic Up by Over 100%
Traffic Organic Search doubled within the first 12 months
Top 3 for Priority Keywords
Ranking in the top 3 positions for competitive high-intent keywords such as "Composite Bonding Manchester" and "Invisalign Manchester"
Leads Increased by 40%
Our work led to 40% more leads from Organic Search
Cosmetic dentistry keywords in Manchester attract a strong volume of searches each month. For example, “Composite Bonding Manchester” receives around 800 searches per month. Dental treatments can be expensive, and when you consider the lifetime value of a patient, each lead is extremely valuable. This is why SEO is so important for dental practices – high search volumes combined with high-value leads make it a key driver for growth.
Within just two years, we were able to overtake more established dental practices in both monthly traffic and keyword rankings.