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Stay ahead of the curve with Generative Engine Optimisation from Epic New Media. We help brands appear in AI-generated search results and LLMs like ChatGPT, Claude, Perplexity, and Microsoft Copilot.
As search behaviour evolves, more users are turning to AI tools for answers, recommendations, and research. GEO ensures your brand is visible in these conversations by strengthening the authority, structure, and clarity of your content so that AI platforms can discover, understand, and reference it.
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At Epic New Media, we combine SEO expertise with an understanding of how large language models (LLMs) and AI-driven engines source and serve content. Our GEO services include:
The first step is to perform an audit to understand what improvements are required. We also identify where and how your brand appears in emerging search formats, including Google’s AI Overviews and AI-powered answer boxes, then develop strategies to increase your visibility.
We optimise your content to speak the language of LLMs; structured, factual, clear, and aligned with the topics AI systems trust. Our approach balances clarity, credibility, and topical authority, designed to be picked up by both humans and machines.
We strengthen your site’s signals of Experience, Expertise, Authoritativeness, and Trustworthiness; critical factors in being surfaced by AI search systems. Digital PR and link building will provide AI with plenty of data they can use when researching about your business and products/services.
GEO isn't instant, but it's faster to move than SEO. We understand how important it is to see a return quickly, so we start with the signals that shift soonest: fixing the inconsistent information that's confusing AI tools about your business, getting you visible where those tools look and making your content extractable enough to be quoted. You start showing up in AI answers early, while we build the long-term authority that keeps you there.
We build a set of buyer-intent prompts your customers actually type into ChatGPT, Perplexity and Google AI Overviews, then measure how often you're cited, how often competitors are, and what the assistants currently say about you. This is the benchmark everything else is measured against.
AI models pull from Google Business Profile, Companies House, Crunchbase, LinkedIn, Wikidata and directory listings. Where those disagree about what you do, when you started or where you are, models hedge or skip you. We make the record consistent and add the structured data that confirms it.
We check that assistants can actually read your site: server-rendered content, clean HTML structure, and a deliberate decision on which AI crawlers you allow.
LLMs describe your business accurately, you know exactly where you stand against competitors and improved visibility.
AI tools retrieve passages, not pages. We restructure your key pages into self-contained answers with question-led headings, specific figures, and the pricing and process detail that vague pages leave out.
Where the baseline shows a competitor getting cited and you don't, we build the asset that answers that prompt.
Completed directory profiles, review volume and recency, and placement in the "best of" and "top 10" listicles that assistants lean on heavily for shortlist questions. This is outreach to publishers, and it's a different motion from link building.
Citation share rising on specific, high-intent prompts.
Assistants disproportionately cite sources with original figures. Surveys, proprietary data and commentary get you quoted rather than just linked.
We expand into comparison and alternatives prompts, where most of the commercial intent sits.
Entity data decays, listicles get rewritten, models change. GEO carries an ongoing correction load that SEO doesn't.
You appear in shortlist answers for high-value prompts, with brand and direct demand rising as a result.
Transparent monthly reporting keeps you in the loop on every metric that matters, while we continually identify new opportunities to grow and build authority.
ChatGPT now receives around 37.5 million prompts per day. With the rise of large language models (LLMs), your brand needs to be visible in AI-generated answers, summaries, and conversational responses.
A study shows that traffic from AI tools converts 4.4x better than traffic from Organic Search. Traffic from AI tools already knows about your business and what you do, so the audience is already qualified and ready to convert.
People trust what AI tools say, so if ChatGPT, Claude, Gemini or Copilot recommends you, they will see you as a credible business.
Here are real examples of how our SEO and GEO strategies have increased visibility, improved conversion rates and delivered measurable ROI.
Paul Crowley & Co Solicitors is an established Liverpool-based legal firm with over 25 years of experience. While they had some existing visibility in organic search, they were underperforming against key competitors and missing out on a significant volume of potential new cases. The objective was clear: increase the number of qualified enquiries generated through organic search and create a sustainable pipeline of new business.
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Ringway Dental was struggling to secure visibility for competitive treatments. In a region where dental search demand is extremely high, and competition is fierce, they needed a strategy that could help them compete against established practices that had invested in SEO for many years.
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Ruler Analytics is a leading marketing attribution and marketing mix modelling platform used by brands and agencies to unify their data and understand the true impact of their marketing activity. Despite strong product-market fit and an ambitious roadmap, Ruler faced a common hurdle shared by fast-growing SaaS companies: they needed a scalable, reliable, and cost-efficient way to generate demand and reach the right buyers, consistently.
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Craig Tennant, our Online Marketing Manager, will review your site and walk you through exactly where the biggest AI Search opportunities are — no obligation, no jargon.
Book a Strategy CallGenerative engine optimisation (GEO) is the evolution of SEO. Generative Engine Optimisation (GEO) is the process of optimising your website and brand presence so that AI search engines and large language models (LLMs) can discover, understand and reference your content. Search behaviour is evolving. People are no longer rely solely on Google when researching products or services. Many start their research with ChatGPT, Perplexity or Copilot. If your brand isn’t being cited by these platforms, you risk being invisible in target audience’s search journeys. While SEO focuses on keyword rankings, GEO focuses on becoming a trusted source that AI systems reference when generating answers. AI is here. Epic New Media can create a bespoke strategy for your business that will help you grow.
User behaviour has changed. Around 37% of consumers now say they begin searches with AI tools instead of traditional search engines, meaning brands need visibility across more platforms than ever before. 60% of searches now end without a click to an external website. This means that fewer people are visiting websites and more people are staying within platforms. You need to be a part of conversations your audience are having with LLMs. LLM Traffic Converts Better Than Traditional Search Traffic LLMs convert 4.4x higher than traffic from Organic Search. This traffic is already qualified before they’ve come to your site. This audience has asked the LLMs questions relating to what they are looking in a supplier or product, so, if the LLM recommends you, this audience lands when it lands on your site is already warm. Your Brand Needs to Be a Trust Source for AI In an AI-driven search environment, visibility isn’t guaranteed; you must earn it. GEO ensures your brand: • Is positioned as a trusted source in generative search • Ranks for real user questions, not just keywords • Appears in zero-click search experiences, AI chat summaries, and smart snippets • Drives organic traffic and brand authority, even when search journeys don’t end with a click Beyond increasing your visibility on LLMs, GEO will improve your brand authority and your site’s user experience.
GEO without SEO leaves opportunities on the table. SEO is the foundation of GEO. The process of optimising a website for Organic Search involves: • Creating a website that can be easily crawled and access • Improving the usability • Building authority • Creating quality content • Developing relevancy for a niche A website without good SEO, is likely to struggle to perform in LLMs. SEO is the first step. GEO is adding more layers of trust and authority and developing content further. GEO isn’t replacing SEO. Both need to be a part of any business that wants to grow.
Traditional SEO focuses on ranking your website in search engines based on keywords, links, and on-page optimisation with the goal of earning traffic through clicks. Generative Engine Optimisation focuses on how AI systems understand, trust, and reuse your content when generating answers. GEO still relies on strong SEO fundamentals, but it puts more emphasis on things like topical authority, clear structure, entity coverage, and trust signals because generative engines don’t just rank pages, they summarise and recommend sources.
It depends on your starting point, your industry, and how competitive your search landscape is, but most businesses begin seeing early signs of improvement within 4–12 weeks. That might include stronger visibility in AI-driven SERP features, better performance on question-based searches, and improvements in content clarity and authority signals. More meaningful gains, like consistent mentions and stronger presence across AI-generated results. Typically build over 3–6 months, just like traditional SEO.
Tracking GEO performance looks a bit different from traditional SEO, because AI visibility doesn’t always produce a direct click or an obvious “ranking position.” That said, you can measure progress through a mix of visibility and performance signals, such as: • Increases in impressions and visibility for question-based searches • Growth in non-branded and branded search demand over time • Improvements in featured snippets, AI Overviews, and SERP feature coverage • Content performance trends in Google Search Console • Monitoring for brand mentions across AI-generated responses and tools.
We were founded in 2010 as a data-driven digital marketing agency, so we have been at the forefront of digital services and changes, and have adapted our approach to generate leads and sales for clients throughout this period. We are leading the way for GEO and recognise how it’s changing digital marketing. Generative engines are rewriting the rules of search. Epic New Media can help you write your brand into the answers. Book a free consultation today and find out how Generative Engine Optimisation can drive future-facing growth for your business.
