David M Robinson is recognised amongst the finest jewellers in Britain and an official retail partner of Swiss brands such as Rolex, Patek Philippe, IWC Schaffhausen and Omega. They have showrooms across the country including London, Manchester, Liverpool and Altrincham.
The top line objective for the campaign was to generate inbound enquiries that originate, terminate or are influenced by organic search as an additional channel within the overall marketing mix, paid campaigns in search and social were ongoing however DMR was leaving opportunities on the table as they did not rank organically for any non-brand related search terms. We set out to increase visibility and traffic within search engines, in particular, the Google organic index for target keywords in the luxury watch and high-end jewellery market.
Solution
- Updated title and h1 tags to target keywords more effectively
- Introduced h1 tags on category pages to improve on-site relevancy
- Produced new meta descriptions
- Carried out a content audit to identify areas that require improvement
- Created new pages to further improve keyword rankings
- Carried out a content audit to identify areas that require improvement
- Resolved on-site technical issues
Results
Year-on-Year Traffic Up by 27%
Driving more traffic from Organic Search for key terms. This leads to more brand exposure as well as conversions and sales.
Number of Top 10 Keywords Up by 77%
Ranking for more keywords in the top 10 positions.
Conversions Up by 35%
Our targeted approach led to an increase to an increase in conversions from Organic Search
“Since we’ve started working with Epic New Media, we have seen our organic search rankings and traffic increase for our key business areas. Epic has effectively communicated and implemented their strategy and have felt like our extended digital marketing department.” – Jamie McFadden, Press and Content Manager at David M Robinson