Our client is one of the largest commercial landlords in the UK. They own over £1 billion in commercial real estate assets. Our SEO and PPC activity has led to 23% in website enquiries. The goal of the campaign was to increase the number of website enquiries in an increasingly crowded market. The client already had good visibility on organic search, and they also had a PPC campaign running, but there were opportunities to generate more enquiries via their website.
Solution
- Improved on-page keyword targeting
- Improved content
- CRO improvement
- Restructured PPC account
Results
22% Increase in Top 3 Keyword Rankings
Optimising the site and content, and performing technical fixes, led to increase visibility for the site.
1st Position for Priority Keywords
Ranking in first position for keywords, such as 'Manchester Office Space' and 'Serviced Offices Liverpool'
23% Increase in PPC Leads
Restructuring and correctly optimising the PPC account increase the number of leads while reducing CPAs.
By improving on-site keyword targeting, fixing technical issues, optimising content, conducting CRO audits, and restructuring the PPC campaign, our SEM campaign delivered measurable improvements in performance. We achieved a 23% increase in conversions from the PPC account while reducing the conversion cost by 69%, and secured first position for keywords such as ‘Manchester Office Space’, a high-value keyword that generates consistent leads each month. With results fully tracked through to CRM, the campaign proved clear ROI, demonstrating the impact of combining SEO and PPC to drive growth in a competitive market.