Ruler Analytics is a marketing attribution and marketing mix modelling software. They became a Google Technology partner in 2020. Ruler Analytics’ goal was to find a repeatable, predictable enquiry generation channel. Organic Search presented this opportunity. They wanted to rank for search terms around Marketing Attribution and Marketing Attribution Software-related terms. From a standing start in 2016, we now generate more than 40,000 unique visitors to the site per month.
Solution
- Created an extensive knowledge bank that answers the target audience’s relevant queries to generate awareness
- Developed the backlink profile via blogger outreach and naturally accrued via creating extensive blogs