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Edmund Bell Case Study

Edmund Bell has been trading for over 160 years. They are a leading supplier in the global soft furnishings market. Edmund Bell supplies fabrics for domestic, hospitality, residential and commercial markets.


The objective of the campaign is to increase the number of leads for commercial contracts via organic search. A new website was launched for Edmund Bell so we identified areas of the website that needed to improve to help increase organic traffic along with benefiting the user experience. There were gaps in conversion tracking so the effectiveness of the website wasn’t being correctly measured. 

The fabric market is crowded by large b2c companies such as Argos, Amazon and Dumelm so it’s vital that Edmund Bell stands out as a b2b company and attracts specifiers, designers and contractors to the site.

How We Did It

  • Produced on-site recommendations
  • Keyword research
  • On-site optimisation
  • Content gap analysis
  • Content production
  • CRO analysis
  • Implement the proper conversion tracking


  • Year-on-year organic traffic up by 27%
  • Increased leads from organic traffic by 50%
  • Keyword rankings up by 1,125 positions