SaaS Marketing Agency | Epic New Media

We specialise in generating traffic, leads and revenue for SaaS businesses

Get in touch to discover how we can transform your results.

SaaS marketing is one of the most effective ways for software companies to generate predictable, scalable growth.

With competitive markets and increasingly informed buyers, it’s critical for SaaS brands to show up at the right moments — whether that’s when prospects are searching for solutions, comparing competitors, or looking for proof that your product delivers real results.

A well-executed SaaS marketing strategy can deliver an exceptional ROI because every new customer represents recurring revenue, and long-term growth comes from improving acquisition, activation, retention, and expansion, not just lead volume.

For most SaaS businesses, the biggest growth opportunities sit across organic search, paid media, and conversion optimisation, which is why full-funnel marketing can’t be treated as an afterthought.

50+ Qualified Leads Per Month from Organic Search

Ruler Analytics is a marketing attribution and marketing mix modelling software. Their goal was to find a repeatable, predictable enquiry generation channel. Organic Search presented this opportunity.

Our SaaS Digital Marketing Services

Looking for a specialist SaaS agency that delivers real results? We help businesses increase organic traffic and leads through tailored strategies that focus on what matters – growth.

Our SaaS marketing specialists combine technical expertise, creative content, and data-led insights to help you generate more leads and more brand exposure. Explore our range of marketing services to see how we can help your business grow.

National SEO

International SEO

Paid Search

Paid Social

Content

GEO

Analytics

Outbound Email

Our Approach to SaaS Marketing

At Epic New Media, we build full funnel marketing strategies that generate results quickly and scale sustainably. That means we combine fast-moving acquisition channels like PPC and paid social with long-term compounding channels like SEO, content marketing, and GEO, all underpinned by accurate tracking, analytics implementation, and conversion optimisation.

Our goal is simple: generate pipeline now, improve conversion rates over time, and build a scalable growth engine that reduces customer acquisition costs long term.

Below is our typical approach to full funnel SaaS marketing:

First 3 Months: Build Foundations and Generate Early Pipeline

Strategy & Positioning
We start by getting clarity on your ICP, your strongest use cases, and where you win against alternatives. This becomes the foundation for messaging, targeting, and landing page structure.

Analytics Implementation & Tracking Setup
We implement accurate tracking so performance is measurable from day one, including conversion events, funnel stages, attribution, dashboards, and reporting.

Quick Wins Across Paid and Organic Search
We identify the fastest routes to SQLs and revenue using:

– PPC (Google Ads) for high-intent demand capture
– Paid social to generate awareness and retarget warm audiences
– SEO quick wins for existing pages already ranking (but underperforming)
– Content improvements to increase conversions on key landing pages

Launch Outbound Email Marketing
For SaaS brands targeting specific verticals or account types, outbound email can create immediate opportunities while SEO momentum builds.

Outcome: More qualified traffic, measurable lead flow, and the foundations of a scalable funnel.

3 to 6 Months: Scale Acquisition and Build Authority

Improving Content

We build consistent organic growth by targeting high-intent keywords and creating content that supports the buyer journey, including:

– Product-led landing pages
– Use case pages
– Comparison and alternative pages
– BOFU conversion content
– Thought leadership and “problem-aware” content

GEO-Focused Content

We optimise content and brand signals to improve visibility in AI-led search experiences, helping your SaaS appear more frequently in tools like ChatGPT-style recommendations, AI overviews, and answer-led discovery.

Paid Social Expansion and Creative Testing
We scale paid social with structured testing across creative angles, audiences, and messaging supported by full funnel retargeting.

PPC Optimisation and Landing Page Improvements
We refine campaigns and improve conversion rates through landing page testing, funnel optimisation, and better alignment between ads and messaging.

Outcome: Consistent growth in traffic, stronger lead quality, and improved conversion rates across key funnel stages.

6 to 12 Months: Optimise, Scale and Reduce CAC Long-Term

Conversion-Focused Improvements
Conversion rate optimisation (CRO) review. Identify CTAs and landing page messaging to improve the conversion rate.

Expand Content
Further broaden the content to target more keywords and increase traffic.

Outbound Email and Nurture Sequences
We refine outbound campaigns and build nurture flows that convert warmer leads over time, improving pipeline efficiency and reducing reliance on paid ads alone.

Outcome: A full funnel system that drives predictable growth, scales efficiently, and compounds over time.

Measurement, Reporting & Ongoing Strategy

Measurement and reporting are at the core of our work. You’ll receive clear and transparent monthly reports that outlines what’s been delivered, what’s next, and results.

Our ongoing strategy is to further evolve content, identify new opportunities for growth, and continue to build authority.

Expert SaaS Marketing Agency