We’ve specialised in getting our clients found since 2010.
Get in touch to discover how we can transform your results.
Stay ahead of the curve with Generative Engine Optimisation from Epic New Media. Future-focused SEO designed to help your brand appear in AI-generated search results and conversational interfaces like Chat GPT, Perperxlity, and Microsoft Copilot.
Search is changing. Traditional keyword rankings are no longer enough. With the rise of AI-powered search engines and answer engines, your brand needs to be visible not just in links, but in conversational responses, featured snapshots, and summarised overviews.
Generative Engine Optimisation (GEO) is the evolution of SEO. We can we help you:
- Appear in AI-generated summaries and answers
- Optimise for Google’s Search Generative Experience (SGE)
- Get mentioned in ChatGPT, Bing Copilot, and other LLM-powered interfaces
- Create content that feeds LLMs with trusted, authoritative data
- Future-proof your organic strategy for an AI-first search world
Why GEO Matters for Your Business
In an AI-driven search environment, visibility isn’t guaranteed; you must earn it. GEO ensures your brand:
- Is positioned as a trusted source in generative search
- Ranks for real user questions, not just keywords
- Appears in zero-click search experiences, AI chat summaries, and smart snippets
- Drives organic traffic and brand authority, even when search journeys don’t end with a click
Your competitors are already adapting. Are you?
Our GEO Services
At Epic New Media, we combine SEO expertise with an understanding of how large language models (LLMs) and AI-driven engines source and serve content. Our GEO services include:
Content & Entity Optimisation
We optimise your content to speak the language of LLMs; structured, factual, clear, and aligned with the topics AI systems trust.
AI-Ready Content Creation
We create and optimise helpful, human-first content that can be cited or surfaced by AI engines. Our approach balances clarity, credibility, and topical authority, designed to be picked up by both humans and machines.
SERP & Visibility Mapping
We identify where and how your brand appears in emerging search formats, including Google’s AI Overviews and AI-powered answer boxes, then develop strategies to increase your visibility.
E-E-A-T & Brand Authority Building
We strengthen your site’s signals of Experience, Expertise, Authoritativeness, and Trustworthiness; critical factors in being surfaced by AI search systems.
Integration with Full-Funnel Strategy
GEO is not a silo. We integrate it with your wider SEO, content, and paid strategy to maximise visibility and performance across the full customer journey.
Why Choose Epic New Media?
We’ve been at the forefront of search evolution for over 15 years. As a full-funnel performance agency, we don’t just chase traffic, we focus on measurable outcomes.
When you partner with Epic, you get:
- A team fluent in SEO, content, and AI search trends
- Bespoke strategies tailored to your industry and business goals
- Future-proof search strategies that keep you ahead of the curve
Ready to Be Found by AI?
Generative engines are rewriting the rules of search. Epic New Media can help you write your brand into the answers.
Book a free consultation today and find out how Generative Engine Optimisation can drive future-facing growth for your business.
GEO FAQs
Generative Engine Optimisation (GEO) is the process of improving your brand’s visibility in AI-powered search results and conversational tools like ChatGPT, Google’s AI Overviews, Perplexity, and Microsoft Copilot.
Instead of only focusing on ranking in traditional search listings, GEO helps your content become the kind of trusted source that AI engines pull from when they generate summaries, recommendations, and direct answers to real user questions.
Because the way people search is changing fast. More users are getting answers directly from AI-generated results without clicking through multiple websites.
GEO helps your business stay visible in this new environment by improving your chances of being mentioned in AI summaries and responses. That means more brand exposure, more authority, and more opportunities to influence buyers earlier in the decision-making journey even when the search journey doesn’t end in a click.
It depends on your starting point, your industry, and how competitive your search landscape is, but most businesses begin seeing early signs of improvement within 4–12 weeks.
That might include stronger visibility in AI-driven SERP features, better performance on question-based searches, and improvements in content clarity and authority signals. More meaningful gains, like consistent mentions and stronger presence across AI-generated results. Typically build over 3–6 months, just like traditional SEO.
Traditional SEO focuses on ranking your website in search engines based on keywords, links, and on-page optimisation with the goal of earning traffic through clicks.
Generative Engine Optimisation focuses on how AI systems understand, trust, and reuse your content when generating answers. GEO still relies on strong SEO fundamentals, but it puts more emphasis on things like topical authority, clear structure, entity coverage, and trust signals because generative engines don’t just rank pages, they summarise and recommend sources.
Yes, and in most cases, you should. GEO works best when it’s built on top of a solid SEO foundation.
SEO helps you earn visibility, traffic, and rankings. GEO ensures that same content is also positioned to be surfaced in AI-generated results, answer engines, and conversational search. When combined, you’re covering both types of search behaviour: traditional clicks and AI-generated discovery.
Tracking GEO performance looks a bit different from traditional SEO, because AI visibility doesn’t always produce a direct click or an obvious “ranking position.”
That said, you can measure progress through a mix of visibility and performance signals, such as:
Increases in impressions and visibility for question-based searches
Growth in non-branded and branded search demand over time
Improvements in featured snippets, AI Overviews, and SERP feature coverage
Content performance trends in Google Search Console
Monitoring for brand mentions across AI-generated responses and tools
At Epic New Media, we combine SEO data with SERP and AI visibility tracking to show a clear picture of how your presence is improving, and where the biggest GEO opportunities still are.
