We’ve specialised in generating traffic, leads and revenue from Paid Social Media for our clients since 2010.
Get in touch to discover how we can transform your results.
At Epic New Media, we deliver paid social media strategies that drive results and get you noticed. We help brands scale through targeted paid social ads campaigns that generate awareness, engage the right audience, and drive leads and sales.
We deliver campaigns across multiple platforms that are built with your goals in mind. Whether that’s lead generation, driving sales or building brand awareness.
As a results-focused agency, we don’t just deliver impressions. We deliver impact. Our paid social strategies are tailored to your business goals and integrated with the rest of your digital marketing mix to drive sustainable growth.
Why Paid Social Media?
It can take years of hard work to build your social media presence organically. Whereas our paid social media campaigns cut through the noise and consistently reach the right audiences. Targeted campaigns get your message in front of your target audience quickly. This is why paid social media is essential. Our campaigns:
- Builds brand awareness
- Drives leads and sales
- Re-engages users
- Influence every stage of the customer journey
We build strategic, layered campaigns that work hand-in-hand with your other digital marketing activities.
How Epic Delivers Results
We treat every paid social campaign as a growth opportunity. Backed by data, shaped by creativity, and optimised for performance.
Audiences
We analyse your customer data and platform insights to build detailed audiences. Whether it’s cold audiences, lookalike audiences or retargeting website visitors, we ensure that your ads are seen by the right people.
Creative That Converts
Ad creative should stop users from scrolling and make an impression. Working with you, we develop high-impact visuals and ad copy that speak to your audience’s needs and desires.
Full-Funnel Strategy
Paid social ads play an important role in a full funnel marketing strategy. They can generate awareness, re-engage website visitors, educate and nurture your audience, and finally convert them into leads or sales. We build journeys that guide users through every step of the funnel, seamlessly connecting with your SEO, PPC, content marketing, and email campaigns.
Continuous Optimisation
We don’t set and forget. We closely monitor campaigns and make data-led adjustments to improve efficiency, engagement, and ROI.
Platform-Specific Expertise
Each platform is different, so it’s critical to understand them and how to use them. Our team understands how to unlock performance across each:
- Meta (Facebook & Instagram)– for powerful awareness and retargeting
- LinkedIn– for targeting a B2B audience
- TikTok– for storytelling with younger audiences
- X (Twitter)– for fast-moving trends and real-time engagement
Why Work with Epic New Media?
As a results-focused agency, we don’t just deliver impressions. We deliver impact. Our paid social strategies are tailored to your business goals and integrated with the rest of your digital marketing mix to drive sustainable growth.
Let’s Grow Together
Whether you’re looking to generate leads, grow your audience, or increase sales through paid social, Epic New Media is your growth partner. Let’s turn ad spend into smart investment—so you can scale with confidence.
Ready to unlock growth with Paid Social?
Whether you’re looking to generate leads, grow your audience, or increase sales through paid social, Epic New Media is your growth partner. Get in touch to discuss your next project or call us on 0800 464 0166.
Paid Social Media FAQs
Paid social media is when you use paid advertising on platforms like Facebook, Instagram, LinkedIn, TikTok, or Pinterest to reach specific audiences. Instead of relying purely on followers or organic reach, paid social allows you to promote your brand, products, or services directly to the people most likely to take action.
It’s a fast and scalable way to drive results like enquiries, sales, website traffic, and lead generation — with full control over targeting, budget, and messaging.
Organic social media refers to the content you post on your social channels without paying to boost it. This includes regular posts, stories, reels, comments, and community engagement that helps you build brand awareness and trust over time.
Organic social is how you show your brand personality, stay visible to your existing audience, and build long-term loyalty, but results tend to be slower and reach is often limited by platform algorithms.
The biggest difference is speed and reach.
Organic social helps you grow your brand naturally through consistent content and engagement, but it can take time and you’re limited to the audience you already have (and what the algorithm chooses to show).
Paid social media gives you immediate visibility and the ability to reach new, relevant audiences quickly, whether you want to generate leads, increase sales, or promote a campaign.
In most cases, the strongest strategy is using both together: organic builds trust and consistency, while paid drives targeted growth and measurable performance.
