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0843 509 4509

We’ve specialised in generating traffic, sales and revenue from SEO for our clients since 2010.

Get in touch to discover how we can transform your results.

We’ve specialised in driving sales via SEO for our E-commerce clients since 2010. Get in touch to discover how to supercharge your website sales.

We live and breathe SEO at Epic New Media. As the leading SEO agency in Liverpool for over a decade, we have a wealth of experience in using SEO to grow and transform businesses. We know how to scale search engine marketing to grow E-commerce businesses. We are proud of our results and how we’ve helped our clients grow.

Our team of search engine marketing specialists is passionately committed to delivering excellent SEO results and providing an outstanding professional service.

35% Increase in Conversions

While DMR enjoyed a strong brand reputation and consistent performance from paid campaigns in both search and social, they were missing out on organic search opportunities. The brand had limited visibility for non-branded search terms, meaning they were overly reliant on paid media during a period where competition in the luxury watch and jewellery space was intensifying.

Why is SEO Essential for E-commerce

In 2024, there were over 16 billion daily searches on Google globally. With so many people using search engines, ranking highly in search results and getting your products in front of your target audience is essential for you to grow your sales. SEO is a sustainable, cost-effective strategy that delivers long-term results. Ecommerce SEO can:

  • Increase traffic to your website
  • Improve visibility for your products
  • Boost brand recognition and build trust in your brand
  • Reduce dependency on paid channels
  • Increase sales and revenue

E-commerce SEO Services Tailored to Your Business

We have experience working with a range of Ecommerce platforms, including:

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce

Why Choose Epic New Media?

Over a decade of experience – We’ve been ranking E-commerce website since 2010

Results-driven strategies – Our focus is on delivering measurable results that will grow your business

Transparent reporting – We provide clear, detailed SEO reports

Bespoke SEO campaigns – We tailor our approach based on your business, goals and budget

Get in touch. We will perform a free audit to analyse why your website is underperforming. We will also provide a transparent plan with timeframes and costs.

Our E-commerce SEO Approach

We take a data-driven approach to E-commerce SEO to ensure that your online store ranks for relevant, high-intent keywords. Our process includes:

Below is our typical approach to an SEO campaign:

First 3 Months: Build Foundations

Research & Strategy
We analyse your current performance, competitors, and market to identify the keyword opportunities that are most likely to drive quick relevant traffic, and leads/sales.

Technical & On-site Optimisation
We perform a complete technical audits of the site and implement fixes.

Content & Landing Pages
We optimise your key landing pages and perform a content audit.

Outcome: Increase in the number top 20 keywords ranking and ranking for low-competition keywords.

3 to 6 Months: Content & Building Authority

Improving Content
We create content and refine your content to target long-tail, and high-intent keywords that achieve sustainable growth in traffic.

Link Building
We build high-authority backlinks to increase your authority and trust.

Identifying Opportunities
We review performance data and analyse competitors to identify new keywords opportunities, new trends, and keywords that can be further improved. 

Outcome: Consistent growth in traffic and leads/sales

6 to 12 Months: Scale

Conversion-Focused Improvements
Conversion rate optimisation (CRO) review. Identify CTAs and landing page messaging to improve the conversion rate.

Expand Content
Further broaden the content to target more keywords and increase traffic.

Ongoing Authority Building
Continue to acquire high-quality backlinks to support long-term growth.

Outcome: Rank for more competitive keywords, and further increases in traffic and leads/sales.

Measurement, Reporting & Ongoing Strategy

Measurement and reporting are at the core of our work. You’ll receive clear and transparent monthly reports that outlines what’s been delivered, what’s next, and results.

Our ongoing strategy is to further evolve content, identify new opportunities for growth, and continue to build authority.

E-commerce SEO FAQs

E-commerce SEO is the process of optimising your e-commerce website to improve its visibility in search engine results. It involves optimising product pages, category pages, and blogs to attract organic traffic and increase sales. Key aspects include keyword research, technical SEO, on-page optimisation, link building, and improving user experience.

To optimise an E-commerce website for search engines, follow these steps:
Keyword Research – Identify high-intent keywords that potential customers are searching for.
On-Page Optimisation – Optimise product titles, meta descriptions, URLs, and headings with relevant keywords.
Technical SEO – Improve site speed, fix broken links, and implement structured data (schema markup).
Content Strategy – Create high-quality blog posts, guides, and product descriptions to engage users and rank for long-tail keywords.
Link Building – Earn high-quality backlinks to boost domain authority.
Mobile & UX Optimisation – Ensure a fast, mobile-friendly, and user-friendly shopping experience.

Some of the best E-commerce platforms for SEO include:
– Shopify – Great for beginners, but requires apps for advanced SEO.
– WooCommerce (WordPress) – Highly flexible with full control over SEO settings.
– Magento – Powerful but requires technical knowledge.
– BigCommerce – Offers built-in SEO features with good scalability.
– Wix eCommerce – Easy to use but less customizable for advanced SEO.
Choosing the best platform depends on your needs, budget, and technical expertise. Read our blog on Which e-commerce platform is the best for SEO to find out more.

SEO is essential for E-commerce because it helps drive organic traffic, reduces reliance on paid ads, and improves conversion rates. A well-optimised site ranks higher in search results, increasing visibility, trust, and sales. SEO also enhances user experience, making it easier for customers to find and purchase products.

It varies depending on your industry and the condition of your website. If a domain is new, the website is in a poor condition and is in a competitive market, more hours will need assigning per month than an established domain, with a website in a good condition in a low competition market. Call us today on 0843 509 4509 to arrange a free audit.

Get in touch

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