Pay Per Click (PPC) Management Agency in Liverpool & Manchester
Results-Driven Search Marketing Agency
Pay-per-click, or PPC for short, is a measurable and lucrative opportunity for businesses with a serious potential for instant results. PPC is the channel to use if you want to target potential clients and customers who are searching high-intent bottom-of-the-funnel and middle-of-the-funnel keywords effectively. Get your lead generation off to a flying start with our pay-per-click services.
Why pay per click?
Pay-per-click is a highly lucrative form of search marketing. Overnight, you can get your business seen by millions of searchers – an effectively structured PPC campaign targets a wide range of lucrative, low-cost keywords that have the potential to return a significant return on investment.
There were over 16 billion daily searches on Google globally in 2024. The potential for your business is huge.
At Epic New Media, we have significant experience in PPC. We develop optimised pay-per-click campaigns that can generate high volumes of traffic and significant revenue. The beauty of this process is that you only pay-per-click, which means this whole process is manageable and you can clearly see your return on investment thanks to instant measurable results. We have a wealth of experience in generating results with PPC, from Search Ads to Pmax, so get in touch today to discuss how we can generate more leads and revenue for you.
PPC vs. other forms of marketing
PPC’s partner in search engine marketing is SEO. The difference between these two marketing methods is the end goal – SEO is about getting your website to the top of Google’s organic results, which takes time, whereas PPC is about getting your website seen by those same searchers, in a short space of time. Naturally, you cannot pay Google to boost your organic rankings, but you can pay Google to get your website seen in paid results.
In the short-term, PPC is more effective than SEO. It can be argued that it is in the medium-term, too, although at Epic New Media we like to manage both marketing strategies where applicable – we believe that a healthy marketing strategy satisfies all channels. That’s why we advise the majority of our customers to invest in both organic and paid search marketing.
Google Ads Management
Our Google Ads Management is top notch – we can set up pay per click campaigns for you or optimise any existing campaigns you currently run. In either case, our goal is to get you a ROI as soon as possible, and we achieve this by drawing on our vast PPC experience and industry research, which plays a critical role in choosing the right keywords and optimising your website appropriately. We provide a transparent, results-orientated PPC service that is measurable and realistic.
Not all conversions are equal. The value between each conversion can differ significantly so the correct analytics need to be used to discover the true ROI of a campaign.
It is important that landing pages and CRO are considered in a PPC campaign. Driving traffic to a poorly designed landing page could harm the performance of a campaign, which is why we analyse the users’ pathway to get the most out of a PPC account.
“Epic’s SEO expertise is evident having witnessed a remarkable improvement in our search engine rankings and an increase in our organic traffic, their adaptability and proactive approach to staying current with changes in our profession and search engine algorithms are truly impressive.”
“Since we’ve started working with Epic New Media, we have seen our organic search rankings and traffic increase for our key business areas. Epic has effectively communicated and implemented their strategy and have felt like our extended digital marketing department.”
“We’re incredibly happy with the cooperation we have with Epic New Media. They’ve helped us get our SEO game up and running and really gave our website a huge boost in visibility. They’re a super friendly team, happy to answer any questions we have. We’d recommend Craig and the team to anyone and look forward to continuing our collaboration with them!”
Find Us – Our Liverpool PPC Office
PPC FAQs
PPC stands for Pay-Per-Click. It is a digital marketing model where advertisers serve ads to an audience based on the keywords that they are using on search engines. The most commonly used platform is Google Ads. PPC has evolved over time to include Display ads (image ads on partner website), which targets an audience based on behaviour, demographics and interests, and different bidding strategies. Google Shopping campaigns are an effective method for generating sales and revenue for e-commerce websites, as are Performance Max campaigns. Google Shopping ads gets your products in front of the right audience. Performance Max uses search, display and Shopping ads, so you get visibility across all of these platforms. However, Performance Max allows for little control as it depends on Google Ads’ algorithm, where your ads are shown, to whom they are shown, and the platform they are shown.
It depends on your goals, budget and your type of business. PPC can generate results fairly quickly. Whereas SEO takes longer to develop. PPC requires a budget that is paid directly to Google Ads or Microsoft Advertising, so it might not be suitable if you have a limited budget. If you’re an e-commerce business or you have a short lead time, PPC can generate revenue and allow businesses to grow quickly. SEO requires more time to results, but it can be more cost-effective in the long term.
A few factors influence how much budget is required. There are sectors which are more competitive than others, so the Cost Per Click for keywords can vary significantly. In the more competitive sectors, more budget is required to buy enough clicks to generate a sufficient amount of leads or sales. The search volume for keywords can also vary significantly. There needs to be enough budget to appear for a significant number of searches or you will miss out on a lot of traffic and your campaigns will be restricted. The number of keywords that you want to target also influences how much budget is required. The most keywords and areas that you want to target, the more budget is required.
PPC and SEO work in different ways. They don’t necessarily need to be run in tandem but they can complement each other. SEO takes longer to generate results and PPC can generate results fairly quickly. PPC can be used to plug gaps in SEO rankings. If keywords in a PPC campaign are generating results then these keywords should become part of your SEO strategy.