We’ve specialised in generating traffic, leads and revenue from SEO for our clients since 2010.
Get in touch to discover how we can transform your results.
Whenever we’re looking for a service or product, one of the first ports of call is often Google. This is true when it comes to the real estate industry, too.
Positioning yourself well on search engines is a great tool for both international and local businesses, and it can be achieved if you have a great search engine optimisation strategy.
Also known as SEO, this refers to a variety of specialised techniques that are implemented in order to improve your website.
Our SEO Services For Estate Agents
Looking for an SEO agency that specialises in Estate Agents that delivers real results? We help businesses increase organic traffic and leads through tailored strategies that focus on what matters – growth.
Our SEO specialists combine technical expertise, creative content, and data-led insights to help you rank higher and perform better across Google. Explore our range of SEO services to see how we can help your business grow.
Why is SEO important for Estate Agents?
SEO is undoubtedly essential for estate agents, not least because it’s such a competitive market to contend within.
Every local business has competitors, and being indexed above them on search engines means that customers will often click through to your website first!
It’s also very rare that people ever navigate beyond the first page of search results.
This is why it’s essential that your business reaches at least the first page of results thorough successful SEO strategies, especially when dealing with the competitiveness of real estate.
The following reasons are why Estate Agents should prioritise SEO:
High Demand
There is a high demand for property-related keywords so there is potential to drive a high volume of relevant traffic to your website.
Below are some examples of popular keywords along with the number of monthly searches these keywords receive:
| Keyword | Number of Monthly Searches |
|---|---|
| property for sale near me | 7,600 |
| property for sale edinburgh | 7,300 |
| houses for sale swansea | 6,600 |
| houses for sale birmingham | 6,300 |
| houses for sale london | 6,200 |
| houses for sale liverpool | 5,800 |
| property for sale glasgow | 4,800 |
| property for sale plymouth | 3,500 |
| property for sale cornwall | 3,300 |
| flats to rent london | 3,200 |
| property for sale london | 3,000 |
| estate agents london | 1,500 |
| houses to rent liverpool | 1,500 |
| estate agents liverpool | 900 |
| flats for rent liverpool | 350 |
Strong ROI
As illustrated above, there is a high demand for related keywords and estate agent fees can be substantial so ranking for these keywords will provide excellent ROI.
Brand Awareness
Increasing your website’s visibility in search results leads to more brand awareness.
More potential clients will come into contact with your brand, which will develop your brand recognition and credibility. This will help your business to grow.
Leads to a Better Website
The process of optimising a website for SEO leads to a better website. SEO improves the following factors:
- Site speed
- Navigation
- Usability
- Content
All of these factors lead to a better website in general, which helps traffic generated from other channels, such as social media, email and direct.
Your Competitors are Doing it
SEO isn’t a new marketing channel for Estate Agents as there are Estate Agents in each major location that are generating traffic and new clients from Organic Search, so Estate Agent websites that aren’t performing well for Organic Search are losing out on new clients and revenue.
Our Approach to SEO For Estate Agents
SEO for Estate Agents is the process of optimising an Estate Agent’s website to increase its visibility in search engine results.
Improving an Estate agent’s website visibility in search engines will lead to an increase in traffic and an increase in new client enquiries.
Below is the process for SEO for Estate Agents:
Estate Agents SEO FAQs
In a nutshell, SEO is the process through which digital marketing specialists will work with you and your website to enhance where you rank on SERP rankings.
Search engine optimisation improves the way customers can find you organically, and can boost traffic to your website exponentially, increasing sales.
There are typically two main ways to deliver SEO campaigns – by internal marketing teams or by an external SEO agency.
The costs can differ significantly as can delivery.
Existing internal marketing teams might not necessarily feature an experienced SEO specialist, which is required to achieve results, and salaries are required.
Whereas, external SEO agencies have experienced specialists and can deliver results for a fraction of the costs of an internal team.
Speak to Epic New Media today to arrange a free audit of your Estate Agent website.
