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Despite being a more ‘offline’ activity compared to some industries, having a solid online presence is still essential for those in the manufacturing sector. When potential clients are searching for manufacturing services, the first thing they often do is use a search engine. These days, it’s not enough to provide exceptional products and services and receive excellent feedback: SEO—or search engine optimisation—is important for all businesses, manufacturers included.
41% Increase in Leads For A Global Manufacturer
As a well-established manufacturer in a highly specialised industry, the company already attracted significant organic traffic. However, most of this traffic landed on informational blog content rather than high-value product pages, meaning visibility did not translate into leads. To support commercial growth, the business needed to shift user behaviour and increase enquiries from key product lines.
Our SEO Services For Manufacturers
Looking for an SEO agency in Liverpool that delivers real results? We help businesses increase organic traffic and leads through tailored strategies that focus on what matters – growth.
Our SEO specialists combine technical expertise, creative content, and data-led insights to help you rank higher and perform better across Google. Explore our range of SEO services to see how we can help your business grow.
Why Manufacturing Businesses Should Prioritise SEO?
High Demand
Manufacturing-related keywords are in high demand, which means there’s a lot of potential for a high volume of website traffic.
Strong ROI
With a high demand for manufacturing keywords, it means that people are looking for manufacturing products. As such, ranking well for these keywords drives traffic and has an impact on the company’s revenue.
Brand Awareness
Increasing the visibility of your website also leads to an increase in brand awareness. This means that more potential customers will hear about your brand, helping to increase its credibility and making it grow.
Leads to a Better Website
Your website is improved when you carry out SEO processes. When your website is better overall, it receives more traffic, including traffic from email and social media as well as search engines. It improves:
- Site speed
- Navigation
- Usability
- Content
Your Competitors Are Doing it
SEO has been around for a while and the top manufacturers will all be using it to generate traffic and gain new clients from organic search. Without SEO, manufacturing websites won’t perform as well and will be losing out on revenue and new clients.
Our Approach to SEO For Manufacturers
Optimising a manufacturing website involves several key steps with each one being important for improving search ranking and client reach. An SEO specialist can audit and improve SEO quickly and effectively. Here are the steps involved:
SEO FAQs
Short for ‘search engine optimisation,’ SEO is the process of improving the visibility of and ranking of a website in search engine results pages, referred to as SERPs, to draw in more organic traffic. For manufacturers, the aim is to appear at the top so that those searching for manufacturing services in the area see your page first.
SEO is crucial for attracting new customers and growing a business. For many, Google (and others), is the go-to way to find manufacturing services, which means that a high position and robust presence online is needed.
Optimising a manufacturing website for search engine optimisation has many strands. This includes developing and improving the content, structure and technical performance of the website. It will involve identifying the most common search terms and creating high-quality content that targets them. It also involves improving the load speed and navigation of the website.
Manufacturers’ SEO efforts should also consider expanding the organisation’s online presence elsewhere by managing online third-party directories and reviews and building links from high-authority websites. A comprehensive approach to SEO will ensure that manufacturers can attract and retain more clients to their business.
Digital marketing specialists will work with you to go through your website and make changes to improve your SERP ranking. With SEO, customers find your website organically, which boosts your traffic and increases leads.
Manufacturing firms deal with SEO in one of two ways. It’s either done by an internal marketing team or by a specialist external agency. The costs and what is delivered differ significantly.
Internal marketing teams don’t always have the necessary expertise in manufacturing SEO, which means they might not get the best results—and they’ll be salaried.
An external SEO agency, however, has experienced manufacturing SEO specialists who deliver the results at a fraction of the cost.
Speak to Epic New Media today to arrange a free audit of your manufacturing website.
