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A robust online presence has become a necessity for all businesses, including solicitors. When most of us are looking for a local service, the first thing we do is reach for our phones and use a search engine. It’s not enough to provide an exceptional service and receive excellent reviews and testimonials: search engine optimisation (SEO) is crucial to all businesses, including solicitors.
Our SEO Services For Solicitors
Looking for an SEO agency that specialises in delivers real results for legal firms? We help businesses increase organic traffic and leads through tailored strategies that focus on what matters – growth.
Our SEO specialists combine technical expertise, creative content, and data-led insights to help you rank higher and perform better across Google. Explore our range of SEO services to see how we can help your business grow.
Why SEO is Important Legal Firms
High Demand
There is a high demand for property-related keywords so there is potential to drive a high volume of relevant traffic to your website.
Below are some examples of popular keywords along with the number of monthly searches these keywords receive:
| Keyword | Number of Monthly Searches |
|---|---|
| conveyancing solicitors london | 2,100 |
| medical negligence solicitors birmingham | 800 |
| medical negligence solicitors london | 700 |
| conveyancing solicitors manchester | 600 |
| family law solicitors birmingham | 500 |
| conveyancing solicitors birmingham | 400 |
| conveyancing solicitors nottingham | 350 |
| property solicitors london | 350 |
| family solicitors manchester | 350 |
| conveyancing solicitors leicester | 300 |
| family law solicitors leicester | 200 |
| property solicitors birmingham | 200 |
| personal injury solicitors london | 200 |
| family solicitors edinburgh | 150 |
| property solicitors edinburgh | 150 |
| family law solicitors cardiff | 150 |
| property solicitors glasgow | 150 |
| personal injury solicitors manchester | 100 |
Strong ROI
As illustrated above, there is a high demand for related keywords. Organic Search is a channel that is effective at driving leads. People who are searching for specific service keywords are far down the buying cycle as they are searching with intent and are likely looking for a solicitor to engage with.
Ranking well for relevancy keywords and converting traffic into cases will have a big impact on solicitors’ bottom line.
Brand Awareness
Increasing your website’s visibility in search results leads to more brand awareness.
More potential clients will come into contact with your brand, which will develop your brand recognition and credibility. This will help your business to grow.
Leads to a Better Website
The process of optimising a website for SEO leads to a better website. SEO improves the following factors:
- Site speed
- Navigation
- Usability
- Content
All of these factors lead to a better website in general, which helps traffic generated from other channels, such as social media, email and direct.
Your Competitors Are Doing it
SEO isn’t a new marketing channel for Solcitirs as there are Solicitors in each major location that are generating traffic and new clients from Organic Search, so legal practice websites that aren’t performing well for Organic Search are losing out on new clients and revenue.
Our Approach to SEO For Solicitors
Optimising a law firm’s website for search engines involves several steps, each of which is essential for achieving better search rankings and attracting more clients. SEO specialists can help audit and improve SEO quickly and effectively. Here are the steps involved:
Solicitors SEO FAQs
SEO, short for search engine optimisation, refers to the process of improving a website’s ranking and visibility in search engine results pages (SERPs) to draw more organic traffic. For solicitors, the ultimate goal is to appear at the top of search engine results when people search for legal services in their area.
SEO has become a crucial element for solicitors in attracting new clients and expanding their business. Many people turn to search engines like Google to find legal services, so it’s important that solicitors maintain a strong online presence that facilitates the discovery of their business by potential clients.
Optimising a Law Firm’s website for SEO involves several aspects, including content, structure and technical performance. This will involve keyword research to identify the search terms that prospective clients are using, creating high-quality content that targets those keywords and ensuring that the website is easy to navigate and loads quickly.
In addition, solicitors’ SEO efforts may extend to optimising their online presence beyond their website, such as by constructing links from reputable websites and managing online reviews and directories. By adopting a comprehensive approach to SEO, solicitors can improve their online visibility and attract more clients to their business.
In a nutshell, SEO is the process through which digital marketing specialists will work with you and your website to enhance where you come in on SERP rankings.
Search engine optimisation improves the way customers can find you organically, and can boost traffic to your website exponentially – increasing leads.
There are typically two main ways to deliver SEO campaigns – by internal marketing teams or by an external SEO agency.
The costs can differ significantly as can delivery.
Existing internal marketing teams might not necessarily feature an experienced SEO specialist, which is required to achieve results, and salaries are required.
Whereas, external SEO agencies have experienced specialists and can deliver results for a fraction of the costs of an internal team.
Speak to Epic New Media today to arrange a free audit of your Legal website.
