Guide to SEO for Estate Agents
What is SEO for Estate Agents?
Whenever we’re looking for a service or product, one of the first port of calls is often Google. This is true when it comes to the real estate industry, too. Positioning yourself well on search engines is a great tool for both international and local businesses, and it can be achieved if you have a great search engine optimisation strategy. Also known as SEO, this refers to a variety of specialized techniques that are implemented in order to improve your website.
Why is SEO important for Estate Agents?
SEO is undoubtedly essential for estate agents, not least because it’s such a competitive market to contend within. Every local business has competitors, and being indexed above them on search engines means that customers will often click through to your website first! It’s also very rare that people ever navigate beyond the first page of search results. This is why it’s essential that your business reaches at least the first page of results thorough successful SEO strategies, especially when dealing with the competitiveness of real estate.
How does SEO work for Estate Agents?
In a nutshell, SEO is the process through which digital marketing specialists will work with you and your website to enhance where you come in on SERP rankings. That is, search engine results page rankings. Search engine optimisation improves the way customers can find you organically, and can boost traffic to your website exponentially – increasing sales.
Real Estate SEO tips for your website
Have SEO specialists audit, analyse, and fix any technical errors. These technical details may go unnoticed to the untrained eye, but can pull your website down on search engine listings. Make sure page errors are fixed, your sitemap is readable, and that you don’t have duplicate content.
Ensure your website is up to speed and nothing is broken. This improves loading times across your site, reducing frustration amongst customers and improving your overall ‘site health’. It also makes sure Google can accurately crawl and index your site without error!
Make sure your site is fully functional on mobile. Ensure any user experience issues across devices are tweaked to perfection. Google crawls mobile versions of sites first, so content should be identical across each version.
Research vital keywords that users search for when finding an estate agent. These identified keywords should then be used throughout your web pages, making sure you’re ranked for those keywords. Create a dedicated keyword strategy that works throughout your site, but don’t assign the same keyword to more than one page – otherwise you’re just competing against yourself in rankings. Specialists can help!
Focus more on content marketing. Further to site content, keywords should also be incorporated into a well-thought-out content strategy for your estate agent blog. This is also a great way to show the world you really know what you’re talking about in your field of expertise as an estate agent. This is key to building trust, which is a core element of growing consumer relationships within real estate!
Speak to a specialist SEO agency
As a busy real estate business owner or estate agent, finding the time to implement such strategies yourself is the tricky bit. Without having to navigate the ever-complicated stream of SEO tasks on your own, working with an SEO agency means you’re free to focus on alternative areas of your estate agent business that can grow from there.
If you’re looking to speak to an SEO agency that specialises in working with estate agents, we can handle it all for you. We’re right on hand to discuss your options – give us a call now on 0800 464 0167.
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