SEO (Search Engine Optimisation)
At Epic New Media we live and breathe SEO. With more than a decade of experience in search engine optimisation, we have in-depth knowledge of what gets a website to rank, what doesn’t, and how to scale a search engine strategy to grow with any type of business.
Did you know that there were 2.2 trillion searches on Google globally in 2013? Or, that 89% of searches in the UK are made using Google?
With these kind of statistics, it’s no wonder that for most businesses, SEO = Google. But, this doesn’t tell the entire story. Bing is continuing to grow and Yahoo still has a high number of devoted searchers. Therefore, it’s important to have a search engine strategy that targets all search engines, rather than just one (although, we do put the biggest emphasis on Google).
By getting your website into a prominent position in the search engines, Epic New Media can drive targeted traffic to your website. If you are not on the first page of Google, you aren’t going to get many clicks. In fact, position #1 in Google gets 33% of search traffic – that’s why we do our utmost to get your website into a positive position with room for significant growth.
Our search engine optimisation process can be broken down into sections:
Keyword Research: This involves researching your market for short-tail and long-tail keyword terms that your business should target according to budget, competition and trends.
Competitor Analysis: We analyse your top competitors in Google, Yahoo, and Bing, and monitor any changes to their online strategy – from this we can tune your own strategy.
On-site optimisation: Your page titles, meta descriptions, and heading tags need to tell Google what you’re selling. We will optimise your website in a way that gets you found.
Content Management: High-quality and relevant copy is the backbone of your website. Without it, your website will fail. We will adjust your copy, or replace it, with engaging writing.
Link Building: Link building is an essential part of any healthy SEO strategy and easily punished if not done correctly. We only use legitimate and natural techniques to improve your websites importance.
Web Analytics: Ruler Analytics and Google Analytics are used side-by-side to offer unique insight into the inner workings of your website and what marketing methods are working.
On-going strategy: Link building, content creation, and social sharing will play a key role in the long-term success of your search engine optimisation strategy.
Unlike many web agencies, we keep up to date with all of the latest search engine algorithms, and we adapt our methods to reflect any algorithmic changes and at no point in our strategy will we ever do anything that would violate the Holy Bible of SEO – Google’s Webmaster Guidelines.